As a member of the ECU Alumni Association (ECUAA) team, the Director for Alumni Marketing and Communications is primarily responsible for developing a comprehensive, measurable and data-driven strategy to better connect and engage over 180,000 ECU alumni and friends around the world. The director will lead a team focused on execution, authentic messaging, and an overarching appreciation for our diverse and loyal alumni audience.
Develop and Execute a Model Alumni Marketing Strategy (35%)
Lead the Marketing and Communications Team in identifying core audience segments of the ECU Alumni Association
Create layered strategies to penetrate identified market segments, utilizing digital, tactile, and social media assets
Produce alumni marketing and communications collateral (email campaigns, newsletters, social posts, platform messaging, promotional items, mailers, solicitation letters, etc.) that achieve stated alumni engagement goals and objectives
Update and maintain the ECU Alumni Association official website, www.PirateAlumni.com, including updated design, easy-to-navigate site layout and refreshed content and imagery.
Illustrate timelines and goal dates through the production and upkeep of an annual marketing and communications calendar
Implement an alumni marketing and communications strategy leveraged around proven techniques and concrete results
Harness the power of creative story-telling to capture and reshare captivating accounts of ECU alumni across multiple channels
Ensure consistency of tone and design in all alumni marketing, communications, branding and publications
Work with the ECU Office of Annual Giving to develop and implement an annual donor stewardship plan, including former Life and Centennial Members of the ECU Alumni Association
Maintain Effective Internal Marketing and Communications Processes (30%)
Oversee project workflow for internal projects
Coordinate best use of Marketing and Communications Team resources
Work with alumni outreach staff to efficiently execute alumni and campus partner marketing requests
Fulfill marketing and communications requirements of all fully-executed affinity marketing, advertising and sponsorship agreements between the ECUAA and third parties.
Administration and Team Leadership (25%)
Facilitate alumni data requests as needed through Advancement Services
Assist the AVC in developing and managing annual budget allocations for association marketing and communications
Manage and motive a highly effective team of direct report personnel
Contribute to a positive team culture and a spirit of partnership
Other Duties as Assigned (10%)
Attend and assist with alumni events as requested
Maintain positive and professional relationships with key campus partners
Support the mission of the ECU Alumni Association
Represent East Carolina University in a professional manner at all times
The successful candidate will be a highly motivated individual with demonstrated ability to lead and motivate high-performing staff teams, the experience to build a successful member relations program, the ability to interact effectively with a broad range of constituencies, excellent oral and written communication skills, strong organizational skills and the ability to identify and help secure mutually-beneficial partnerships for the alumni association and its members.
The successful candidate will have at least a Bachelor's Degree in communications, sales and marketing, education or related fields, a minimum of five progressive years' experience in alumni relations, public relations, sales and marketing or non-profit organizations, and demonstrated capabilities in interpersonal communications and team leadership. A minimum of three years of relevant leadership experience in membership or affinity drive programs recognized for their strength of engagement and effectiveness.
The successful candidate is expected to have: -A demonstrated ability to successfully manage a membership and affinity partnership program that is similar in scale and complexity to the alumni relations program at the University
-A high degree of comfort working with cultural diversity and an optimistic approach to work, supported by a strong work ethic and attention to detail
-A strong affinity for the institution and a capacity to be able to champion the University and its educational mission among its various constituents.
-Exceptional experience in fields such as educational advancement, not-for-profit administration, sales and marketing, and other client-centered professions.
-A collaborative leadership style that is well suited to management in a complex university setting
-An ability to manage effectively in a complex environment comprised of multiple constituencies
-Philosophically supportive of an integrated approach in advancement
-Creativity required introducing new ideas and incremental change balanced by a respect for traditions
-Intellectual curiosity and capacity to understand the full breadth of teaching, programs, and research, the ability to translate that understanding to the alumni and excellent written and oral communication skills.
-Exemplary interpersonal skills requiring experience working in a university environment
Full time or Part time: Full Time
Position Location (city): Greenville
Position Number: 912002
Organizational Unit Overview:
The East Carolina University Alumni Association is a nonprofit 501c3 charitable organization that exists to inform, involve, and serve members of the ECU family throughout their lifelong relationship with the university. Membership is open to any supporter of East Carolina University
To be a national model for student success, public service and regional transformation, East Carolina University uses innovative learning strategies and delivery methods to maximize access; prepares students with the knowledge, skills and values to succeed in a global, multicultural society; develops tomorrow's leaders to serve and inspire positive change; discovers new knowledge and innovations to support a thriving future for eastern North Carolina and beyond; transforms health care, promotes wellness, and reduces health disparities; and improves qualify of life through cultural enrichment, academics, the arts, and athletics. We accomplish our mission through education, research, creative activities, and service while being good stewards of the resources entrusted to us. East Carolina University delivers on the promise of opportunity. We open doors. We improve lives. We transform the present, and we discover the future. In these ways and more, we serve our community, our state, our nation and our world as together we reach toward our greatest potential. Tomorrow starts here.