Associate Vice President of Marketing and Communications
Le Moyne College
Location: Syracuse, New York
Required Education: Bachelor’s
Higher Education Institution
Reporting to and partnering with the Vice President for Communications and Advancement, the Associate Vice President for Marketing and Communications is responsible for the College's brand, including all facets of marketing and communications. The Associate Vice President represents and promotes the College, increasing its visibility and supporting its mission, vision, and goals.
The Associate Vice President leads the development and implementation of the College's brand vision, strategy and public relations campaigns to attract the best students, engage alumni and donors, recruit and publicize the work of high-quality faculty and staff, and promote the College's extensive initiatives focusing on social justice, diversity, care for the earth and community engagement. In addition to leading the College's central team of marketing and communications professionals, the Associate Vice President provides strategic direction and coordinates marketing and communications in collaboration with other academic and administrative units.
Bachelor's degree in marketing, communications, public relations, or related field;
At least 10 years of increasingly responsible experience in marketing and/or communications;
Proven success in managing, motivating and supporting creative people and building a cohesive marketing unit. Experience with identifying talent, building diverse and inclusive teams and recommending appropriate staffing and contracted service models to support goals and objectives;
Understanding of and experience with brand strategy, integrated market research and communications, digital strategy, social and new media, and crisis communication for an organization or education institution;
Experience creating and implementing digital marketing strategies, including organic and paid social media campaigns;
Experience and/or working knowledge of paid and organic SEM/SEO (paid search, aka AdWords/search engine optimization);
Experience overseeing website development and management.
Le Moyne College, Syracuse, New York, is one of 28 Catholic, Jesuit colleges and universities in the United States, Le Moyne was the first to open as a co-educational institution. Since its founding in 1946, the College has modeled and strengthened the 476-year-old Jesuit tradition. Today, Le Moyne enrolls approximately 2,785 undergraduate and 534 graduate students from 33 states and 35 countries. Our MIssion:Le Moyne College is a diverse learning community that strives for academic excellence in the Catholic and Jesuit tradition through its comprehensive programs rooted in the liberal arts and sciences. Its emphasis is on education of the whole person and on the search for meaning and value as integral parts of the intellectual life. Le Moyne College seeks to prepare its members for leadership and service in their personal and professional lives to promote a more just society.For information about us, please visit http://www.lemoyne.edu.