Assistant Director for Marketing and Fan Engagement
Loyola Marymount University
Location: Los Angeles, California
Internal Number: R1444
Position Promotional Lead: Loyola Marymount University, a member of the West Coast Conference, seeks a qualified candidate for Assistant Director for Athletics Marketing and Fan Engagement. Under the general direction of the Associate AD for Marketing and Fan Engagement, the incumbent is responsible for creating, developing, and producing marketing and promotional plans and content for assigned sports, which includes projects designed to increase visibility, drive revenue, and support LMU Athletics' initiatives and operations.
Position Summary: The Assistant Director for Marketing and Fan Engagement develops, coordinates, and produces a variety of marketing and engagement projects under the general direction of the Associate Athletic Director for Marketing and Fan Experience. The incumbent is responsible for creating and developing marketing and promotional plans and content for assigned sports, executing the production of gameday experiences and special events, The Kid's Club, and The Cage. The position implements fan experience programming projects designed to increase visibility, drive revenue, and support LMU Athletics initiatives and operations. The Assistant Director writes and edits copy, coordinates visual and video content, and ensures quality of communications and events by defined deadlines, meeting branding and quality assurance guidelines.
POSITION SPECIFIC RESPONSIBILITITES:
Develop and implement comprehensive marketing plans, projects, and content for assigned sports, covering a wide range of topics that concentrate on revenue generation (ticket sales and operations, corporate sponsorship activation, etc.), increasing attendance at athletic events, advertising, and promotion, on and off-campus community engagement and events, and elevating in-game experiences.
Oversee gameday execution of established marketing and promotional plan, being responsible for a broad range of tasks and activities that include, but are not limited to promotions, giveaways, crowd engagement, video and game production, etc. for assigned home games. An emphasis will be placed on providing memorable experiences for fans and creating a home court/field advantage for LMU student-athletes.
Coordinate and support the creation and maintenance of the annual marketing calendar, identifying deadlines and objectives to ensure revenue and attendance targets.
Help utilize, operate, and maintain digital marketing systems that facilitate marketing and communications activities, including, but not limited to web content management systems, website analytics, social media management tools and dashboards, email management systems, ticket and fan databases, quality assurance tools, accessibility compliance tools, analytics and metrics tools, and other systems.
Research, design, produce, write and/or edit copy for marketing materials, including but not limited to: LMU Athletics websites, newsletters, publicity products, publications, or other marketing materials (digital, traditional, environmental). Triage incoming requests and determine urgency in an environment with dynamically shifting priorities.
Produce campus spirit campaigns, general awareness campaigns, recruitment campaigns, ticket promotions, summer camp enrollment campaigns, mascot promotions, and other campaigns as assigned. Recommend and support tactics that drive revenue, increase visibility, recruit and retain student athletes, and achieve LMU Athletics objectives.
Develop and coordinate the production of progressive, engaging content across LMU Athletics digital and social channels, devising and managing complex social content and engagement strategies. Serve as a content creator and develop personas and campaigns increase followership, influence, and engagement. Ensure the integrity, quality, and consistency of the university's voice, tone, style, narrative, visual identity, and brand.
Produce and manage LMU Athletics email marketing campaigns, collaborating with content providers and partners to ensure campaigns align with priorities and best practices. Create templates and engage in A/B testing for fine tuning and improvement.
Assist the Associate AD with managing and coordinating the student internship program and game day assistant assignments.
Manage the marketing and promotional aspects of The Kids Program. Oversee The Cage to increase student attendance. Work with lead student-workers to develop marketing plans that include promotional campaigns, tactics, and maximize campus partnerships.
Assist with the LMU Spirit Squad and mascot.
Proofread marketing and communications copy as assigned and that are time sensitive and may require immediate attention on an hourly, daily, and weekly basis.
Perform other duties as assigned.
Two years' communications experience in collegiate or professional sports beyond the candidate's undergraduate experience required.
Excellent organizational skills, work ethic and detail-oriented approach.
Ability to work a flexible schedule, including nights and weekends, and to work efficiently on short deadlines.
Demonstrated competency with common office productivity software suites (including Microsoft Office), and creative production software (including Adobe Creativity Suite), email marketing tools, social media management tools, web content management systems, quality assurance systems, ADA compliance systems, and analytics reporting software.
Demonstrated experience managing and executing across multiple communications and marketing channels and media; highly developed skills in communications writing and editing;
Highly collaborative style with experience developing and implementing communications strategies successfully; a background that demonstrates relationship-building, consensus-building, flexibility, and managing through influencing;
Professional, results-oriented self-starter who takes initiative to solve problems, has experience creating, developing and implementing new initiatives;
Excellent verbal and written communications skills;
Ability to produce high quality deliverables with meticulous attention to detail. Must be metrics-driven and results-oriented with demonstrated analytical skills.
Ability to provide quick turnaround and updates for multiple requests while maintaining a strong reputation of high-quality work.
Must be able to perform successfully in a fast-paced, intellectually intense, and service-oriented environment. Experience working successfully within a complex organization. Willing and able to adjust to changing demands and shifting priorities.
Possesses knowledge of and maintains compliance with NCAA, WCC Conference, and Athletic Department rules and regulations.
Loyola Marymount University Expectations
Exhibit behavior that supports the mission, vision, and values of the university. Promote an environment that supports diversity and inclusivity. Communicate and employ interpersonal actions that model high standards of professional, responsible, accountable and ethical conduct. Demonstrate a commitment to outstanding customer service.
The incumbent must have the ability to supervise creative, communications and technical personnel and manage complex projects with dependencies, deadlines, budgets and outside resources. The incumbent must possess the ability to implement advancement and fundraising marketing and communication products to achieve identified goals. The incumbent must have the ability to initiate ideas, develop concepts and review the effectiveness of processes to ensure professional standards and high quality. The incumbent has the ability to assess the needs of internal clients and suggest appropriate measures to meet those needs. The incumbent is able to work effectively and independently with internal and external constituencies. The incumbent has the ability to operate in an environment in which skilled relationship management and consensus building is required to deliver successful outcomes.
NCAA, Conference, and University Rules Compliance
Conduct all aspects of duties and responsibilities in accordance with the rules and policies established by the university, MarComm, Athletics, all sports conference affiliations, and the National Collegiate Athletic Association (NCAA).
Complete all rules compliance information as required.
Participate in an annual evaluation of adherence to rules compliance.
Conduct evaluation of adherence to rules compliance with all assigned personnel on an annual basis.
Bachelor's degree in marketing, sports management, or related field required.
COVID VACCINATION REQUIREMENT:
To ensure the safety and well-being of our community, Loyola Marymount University requires that all students, faculty and staff are vaccinated or have been approved for a qualifying medical or religious exemption.
Founded in 1911, LMU is a premier Catholic university rooted in the Jesuit and Marymount traditions. Our enrollment includes 5,962 undergraduate, 2,129 graduate and 1,278 law school students. Our 142-acre bluff-top campus is located in West Los Angeles and is among the nation's most beautiful and green campuses.