Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales,
and methods of marketing and distribution.
TOP RESPONSIBILITIES| ACCOUNTABILITY
Work within established research systems to deliver prescribed outcomes for a designated part of an economic research program.
Customer Needs/Experience Research
Lead the design and execution of customer research projects by collecting and analyzing customer and market
data to develop an understanding of customer segments, trends, needs, and expectations.
Marketing Impact Assessment
Collect and synthesize metrics and other data and participate in reviews of marketing activities to identify possible improvements.
Information and Business Advice| ADVICE
Provide specialist advice on the interpretation and application of policies and procedures, resolving queries and
issues and referring very complex or contentious issues to others.
Data Collection and Analysis| DATA AND ANALYTICS
Conduct research using primary data sources and select information needed for the analysis of key themes and trends.
Insights and Reporting| DATA AND ANALYTICS
Prepare and coordinate the completion of various data and analytics reports.
Data Management| DATA MANAGEMENT
Manage basic aspects of the data management system with guidance from senior colleagues. This includes being
responsible for developing or operating basic elements of the data management systems to deliver prescribed outcomes
Personal Capability Building| PEOPLE - LEARNING AND DEVELOPMENT
Develop own capabilities by participating in assessment and development planning activities as well as formal and
informal training and coaching; gain or maintain external professional accreditation where relevant to improve
performance and fulfill personal potential. Maintain an indepth understanding of technology, external regulation, and industry best practices through ongoing education, attending conferences, and reading specialist media.
This role must be able to perform the following tasks... CORE TASKS SUPPLEMENTAL TASKS
Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
Measure and assess customer and employee satisfaction.
Forecast and track marketing and sales trends, analyzing collected data.
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
Direct trained survey interviewers.
Seek and provide information to help companies determine their position in the marketplace.
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
Monitor industry statistics and follow trends in trade literature.
Measure the effectiveness of marketing, advertising, and communications programs and strategies.
Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
Develop and implement procedures for identifying advertising needs.
Rockwell Automation is the largest company in the world dedicated to industrial automation and information. Here, we connect the imaginations of people with the potential of technology to make the world more intelligent, more connected and more productive.
From improving the production of medicines that boost human health to reducing waste in an oil and gas plant, the work we do changes how we live. We truly believe we are doing things never before possible. And we need the brightest minds to help make that happen – the makers, the forward thinkers, the problem solvers.
Join a team of more than 23,000 global employees in 100+ countries as we work together to expand human possibility.