SPH Marketing Manager Marketing and Communications Pro 4 - Marketing Generalist (9761MK); 1 FTE
The University of Minnesota School of Public Health (SPH) — the only top 10 school of public health between Chicago and Seattle — improves the health and wellbeing of populations and communities around the world by bringing innovative research, learning, and concrete actions to today’s biggest health challenges. SPH includes four academic divisions and 22 internationally recognized centers that provide high-caliber research, outreach, and training. The school is ranked #10 nationally by U.S. News & World Report, and offers leading master’s, doctoral, and certificate programs, with its Master of Healthcare Administration (MHA) program ranked #2 and its biostatistics program ranked #7.
As the SPH marketing manager, you will lead strategic marketing efforts that drive brand awareness, increase visibility, and support revenue-generating activities. The fundamental goal of the marketing manager is to attract top talent to our school and inspire decision makers to see the School of Public Health as a visionary leader and a trusted partner and resource.
Reporting to the Director of Communications, this role has significant partner-facing responsibilities and requires an individual with a collaborative mindset, commitment to inclusion, and excellent interpersonal skills. You will plan and manage marketing campaigns and strategies using creative thinking, expert data analysis, strong writing skills, and a knowledge of the best practices on traditional and digital media and related platforms. In addition to paid advertising, this person will be responsible for developing an integrated marketing strategy across School of Public Health communications and marketing functions, creating a seamless experience for stakeholders.
SPH is committed to antiracism and anti-oppression in our mission and operations. In pursuit of this goal, we particularly encourage applications from those who belong to groups that have been historically underrepresented in our discipline, including those who are Black, Indigenous, and people of color, those with disabilities, and those from LGBTQIA+ communities.
The University of Minnesota is driven to create a diverse workforce of the future where people are engaged, connected, thriving, and achieving. This position is based in Minneapolis on the East Bank of the University of Minnesota Twin Cities campus. The SPH marketing manager may be able to work a hybrid schedule, with some time in the office to demonstrate accessibility and flexibility, especially if they have care responsibilities and/or disabilities.
Starting salary range: $75,000-90,000
Marketing & Advertising Strategy — 30% â— Partner with the SPH Director of Communications, Leadership Team, and Student Services Center to define current organizational opportunities and identify emerging opportunities with the help of market research and analytics. â— Develop and implement integrated marketing strategies, campaigns, and tactics to advance the school’s goals and mission. â— Coordinate with the SPH Communications Team to support tactical implementation of marketing communications strategies. â— Facilitate leadership/stakeholder approvals of marketing strategy, content, and deliverables. â— Measure and report on marketing campaigns and initiatives to demonstrate contribution to growth of the school’s brand and enrollment objectives. â— Manage budgets, milestones, and deadlines for multiple simultaneous projects; measure and report results; and craft recommendations for future growth. â— Manage relationships with agencies and outside partnerships that contribute to the School of Public Health advertising campaigns. â— Manage trade show activities, coordinating planning with sales personnel and suppliers
Digital Channel Strategy — 30% â— Develop and lead the strategy and execution of the School of Public Health’s integrated digital marketing platforms, including email, web, and advertising, to deliver a unified, holistic message across all channels. â— Oversee development and ongoing maintenance of digital marketing assets and content.
Content Development — 30% â— Lead and implement all areas of marketing content generation across various media platforms (web, print, podcast, social media, email, etc.) â— Develop key messages, differentiators and value propositions related to the school and its offerings. â— Ensure alignment with the school’s visual brand identity in all materials and publications (including digital media, ad campaigns, print publications, photos, videos, and promo materials). Communications Integration & Support — 10% â— Develop a solid understanding of communicating through a DEI lens, then work to embed those principles into marketing materials. â— Work with members of the SPH Communications Team to support/maintain internal processes and practices, as well as develop new approaches to improve efficiency, responsiveness, and strategic communications. â— Provide training and consultation to administrative units, academic divisions, degree programs, and research centers about integrated marketing strategies and/or usage of various marketing platforms such as the School of Public Health website or the school’s email marketing service provider. â— Work with the Communications Director to develop, execute, forecast, and manage the school’s marketing and advertising budget.
** The employer reserves the right to change or assign other duties to this position **
The University of Minnesota offers a comprehensive benefits package including:
Competitive wages, paid holidays, vacation and sick leave
Low cost medical, dental, and pharmacy plans
Health care and dependent daycare flexible spending accounts
Excellent retirement plans with employer match
Disability and employer paid life insurance
Wellbeing program with reduced insurance premiums
Tuition reimbursement opportunities covering 75%-100% of eligible tuition
Required Qualifications: â— BA/BS degree (in Communication, Journalism, Marketing, Art, or related field, preferred). â— Minimum 6 years of professional marketing and communications experience. â— Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation, and spoken formats to a variety of audiences. â— Highly collaborative style, ability to establish and maintain effective working relationships with internal colleagues, external partners, and the public. â— Strong organizational, project management, and problem solving skills. â— Experience working with an advertising agency and/or internal advertising professionals. â— Solid understanding of performance marketing, conversion, and online lead generation. â— Proficiency with Photoshop, Illustrator, InDesign, Microsoft Office, Google Suite, CRM software, and email marketing tools. â— Internet savvy.
Preferred Qualifications: â— Experience with Google Analytics, Google Tag Manager, and/or other digital analytics platforms. â— Experience with SalesForce CRM. â— Up-to-date expertise and knowledge on the factors that drive SEO. â— Marketing experience within a higher education setting. â— Marketing experience within a corporate or agency setting. â— Experience with WordPress, Drupal, or other content management systems. â— Understanding of site architecture and constructs, including basic knowledge of HTML, code development, and pixel tracking. â— Solid analytical and problem-solving skills.
The University of Minnesota, founded in the belief that all people are enriched by understanding, is dedicated to the advancement of learning and the search for truth; to the sharing of this knowledge through education for a diverse community; and to the application of this knowledge to benefit the people of the state, the nation, and the world.