The Associate Brand Manager Medical EMEA is the brand expert who supports the strategic direction and the execution for Medical Acute Care portfolio growth through (e.g. portfolio development) internal and external education strategies, European customer engagement campaigns and marketing campaign/ strategy.
What you will do:
Leads the commercialization and "360" launch execution of the Acute Care portfolio
Leads execution of product launches with launch excellence through a "360" view with pre-launch, launch and post launch with internal, external, digital customer
In alignment with global strategy, supports the annual and long-range brand/indications strategy to achieve required growth, profit and market share targets
Creates/distributes scalable assets, tools, marketing campaigns ("menu") and best practices which can be localized for maximum impact
Identifies education, brand experience and customer engagement opportunities for both internal and external audiences to increase brand perception and value in collaboration with Education Manager
Development of trust and strong relationships with LOCAL marketers, sales professionals, internal stakeholders, and key customers (KOL)
In collaboration with the Divisional/Portfolio Marketing/Local Marketing teams Creation of Annual Marketing Plan and portfolio roadmap over 3-5 year horizon
Working with country leadership to forecast demand develop relationships with supply chain partners
Support the execution of regional product life cycle including phase-in (launch) and phase-out (PLCM) of products
Provide analysis of business performance, brand perception, and other drivers of future brand performance.
Partner with divisional resources to develop portfolio through new product development, line extensions, and M&A activity
In partnership with Education Manager and Brand Managers, identify internal training needs and create relevant content and training programs
In collaboration with more senior Brand Managers, create Pan European, scalable customer engagement events such as facility tours/events/congresses, hands-on opportunities, and medical education programs
Support the branding, messaging, positioning, and pricing of assigned brands based on market, customer, and competitive insights
What you will bring:
Bachelor's degree required preferably marketing, Engineering, Life Science or relevant field.
International experience preferred
Several years of work experience required preferably in BioTech/Med-tech industry with appropriate clinical and technological background.
Several years medical device or marketing/sales experience preferred
Fluent in English
Experience in supporting the sales force and customer facing activities in the field
Excellent presentation and interpersonal communications skills
Strong analytical and problem-solving skills
Ability to manage multiple projects while delivering on established timelines
Ability to be persuasive in the absence of organizational authority
Must be able to understand and work within complex interdivisional procedures and policies
Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
Stryker is one of the world's leading medical technology companies and, together with our customers, we are driven to make healthcare better. The Company offers a diverse array of innovative products and services in Orthopaedics, Medical and Surgical, and Neurotechnology and Spine that help improve patient and hospital outcomes. Stryker is active in over 100 countries around the world.
Together with our customers, we are driven to make healthcare better.
At Stryker, quality is first in everything we do. We are driven to make healthcare better for our customers by
providing innovative products and services that meet regulatory requirements through our effective quality system.
The Company was founded in 1941 by Dr. Homer Stryker and incorporated in 1946 as the Orthopedic Frame Company. In 1964, the Company’s name was changed to Stryker Corporation.
• $13.6 billion in annual sales in 2018; annual revenue has grown for 39 straight years
• 17.1% CAGR (compound annual growth rate) in sales over 39 years
• ~36,000 employees globally in 2018
• 43 manufacturing and research & development locat...ions worldwide
• Included in the Standard & Poor’s 500 Index
• Ranked # 233 on Fortune Magazine’s “FORTUNE 500” list for 2019
• Ranked # 3 on Fortune Magazine’s “World’s Most Admired Companies” list for the “Medical Equipment” industry for 2019
• Ranked # 11 on Fortune Magazine’s “100 Best Companies to Work For” list (U.S.) for 2019
• Spent $862 million on R&D in 2018
• 7,784 patents owned globally in 2018
• Initial public offering of stock was in 1979
• Listed on the New York Stock Exchange under ticker SYK