At Northwestern Mutual, we are strong, innovative and growing. We invest in our people. We care and make a positive difference.
Supports the media and acquisition marketing strategy for Northwestern Mutual. This role will collaborate with a diverse set of functions; including creative, technology, analytics and social, to support our campaigns across all media channels, from pre-launch preparations to performance analysis.
Primary Duties & Responsibilities
Supports Sr. Managers in day-to-day agency relationship management to ensure alignment on strategy, and quality in execution of media trafficking and optimizations.
Partners with internal technology, product, analytics, creative, and legal teams as well as external agencies to project manage campaigns by identifying tasks, timelines, and risks.
Consults during the creative development process and ultimately assist in: conducting visual design reviews, tracking and issuing approvals, and recommending new concepts or test Campaign Execution.
Supports the campaign deployment process: submitting creative through compliance, compiling and transferring assets, managing ad trafficking, implementing tracking, and conducting final quality assurance checks before launch.
Oversees the implementation of (UTM) tracking structures both by agency partners as well as across the marketing organization internally, in support of accurate, full-funnel reporting and analysis.
Regularly updates and maintains internal digital media performance reporting at platform, channel, and program levels to monitor key performance indicators, generate business intelligence, and enable data-driven decision making.
Learns and utilizes marketing technology, data, and reporting platforms like Adobe Analytics, Power BI, Tableau, DCM, and Optimizely to assist with regular reporting and ad hoc analyses to identify causal drivers of performance.
Collaborates with internal analytics partners to track projects and priorities, recommend areas for analysis, and develop hypotheses.
Bachelor's Degree is required; preferably in Marketing or Business
Minimum of one (1) year of digital marketing experience
Experience exacting standards for accuracy and attention to detail, particularly regarding the quality and accuracy of data and reporting
Demonstrated relationship building skills, and experience working collaboratively and cross-functionally
Effective written and oral communication skills
Ability to identify operational opportunities, refine processes, and produce efficiencies
Familiarity with analytics and reporting platforms like Adobe Analytics or similar; training will be available on all internal-use platforms
Experience performing detailed analyses in Excel or similar and a high degree of data literacy
Demonstrated organizational skills and the ability to manage multiple concurrent tasks or projects
Basic understanding of the digital ecosystem and full funnel digital advertising programs preferred
Previous experience building Facebook campaigns in platform including simple reporting exercises preferred
Bilingual or Multilingual Applicants encouraged
UTM and advanced tagging of digital assets preferred
This job is not covered by the existing Collective Bargaining Agreement.
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We are an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or status as a protected veteran, or any other characteristic protected by law.
FIND YOUR FUTURE
We're excited about the potential people bring to Northwestern Mutual. You can grow your career here while enjoying first-class perks, benefits, and commitment to diversity and inclusion.
Northwestern Mutual has been helping families and businesses achieve financial security for nearly 160 years through a distinctive planning approach that integrates risk management with wealth accumulation, preservation and distribution. With more than $217 billion in assets, $26 billion in revenues and more than $1.5 trillion worth of life insurance protection in force. Northwestern Mutual delivers financial security to more than 4.2 million clients. People are the power behind Northwestern Mutual, and diversity makes us better. We are committed to reflecting and serving the marketplace. We do so by attracting and enhancing the engagement of those who bring their unique perspectives, ideas, and beliefs. At Northwestern Mutual, people matter. And you’ll be working for a company that’s consistently voted among the “most admired” in the nation.