Plans, directs, creates, and produces all merchandising, marketing, and informational program plans and materials.
Serves as the chief communicator for Business Services and primary communication and public relations liaison to other campus departments.
Hires, trains and supervises two full-time staff as well as student employees/interns to provide a comprehensive marketing strategy
using technology, electronic and print media.
Develops metrics and assessment instruments (feedback systems and surveys) for the collection and analysis of data to improve and recommend marketing strategies.
Coordinates the marketing team to plan and produce internal and external public relations materials.
Coordinates marketing team to develop marketing and image development for departments.
Oversees in-house video creation and production for social media commercials and informational pieces related to services offered.
Provides additional marketing and technical communications support as requested.
Works closely with University Communications to ensure consistent messaging across multiple platforms and divisions.
Minimum Experience / Education:
Required Minimum Qualifications:
Bachelor's degree and three years of experience in the area of assignment, of which at least one is supervisory or in a lead-worker capacity; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
University Preferred Qualifications:
Graduation from a four-year college or university and at least five years of program administration experience, including at least two years of supervision; or an equivalent combination of training and experience.
Preferred Education Skills and Experience:
Marketing and communication experience within the University environment.
Familiarity with web content production and digital signage.
Familiarity with print production methods and techniques.
Experience creating communication and marketing plans.
Experience with assessment and survey methods.
Knowledge of marketing techniques in a retail environment.
UNC Charlotte is North Carolina's urban research institution. Our campus is located in the piedmont of North Carolina, just two hours from the mountains and three hours from the Atlantic Ocean. A large public university with a small college feel, more than 27,200 students consider UNC Charlotte’s 1,000-acre campus their home away from home.