Account Based Marketing (ABM) Manager - Industries ( Remote NA and Western Europe)
Type: Full Time
Internal Number: R21-10871
***This position can be based in NA or Western Europe***
Reporting to the Head of Demand Planning and Account Based Marketing, the ABM manager, industry accounts, is responsible for planning, executing, measuring a range of multi-touch programs for industry accounts. Key responsibilities of the role include industry and account intelligence gathering, demand creation, sales alignment/enablement and reputation support. This role requires deep subject matter expertise in the industries that are in scope (CPG, Life Science, Automotive, Heavy Industry).
Prioritize and group accounts by common attributes
Oversee offer creation and determine the optimal tactic mix for industry accounts
Understand and analyze account portfolio makeup, including how key accounts contribute to overall industry revenue, as well as prioritizing industry sub-verticals
Work with functions in sales and marketing to define and establish workflows (e.g., campaign personalization and execution, lead hand-offs)
Partner with operations to provide ongoing data and insight into industry accounts from internal and external sources to drive relevance and timely execution
Execute marketing programs on behalf of sales, and demonstrate to reps how to execute program elements on their own
Provide light customization of campaigns according to analysis of buyer needs and industry trends (e.g., regulatory environment)
Work with digital teams to conduct A/B testing of messaging to improve response and conversion rates
Manage and adhere to budget allocation Overview
Determine which internal marketing campaigns and assets to leverage for industry account engagement planning
Partner with sales operations to establish, forecast and report against key success metrics
Sales reps (e.g., account managers, account executives, business development reps)
Vertical industry leadership and subject matter experts
Rockwell Automation is the largest company in the world dedicated to industrial automation and information. Here, we connect the imaginations of people with the potential of technology to make the world more intelligent, more connected and more productive.
From improving the production of medicines that boost human health to reducing waste in an oil and gas plant, the work we do changes how we live. We truly believe we are doing things never before possible. And we need the brightest minds to help make that happen – the makers, the forward thinkers, the problem solvers.
Join a team of more than 23,000 global employees in 100+ countries as we work together to expand human possibility.