This Manager, Exhibit Sales and Services is responsible for selling exhibit space and sponsorship for AAPAs annual conference and exhibit hall, including hybrid and virtual exhibit platforms in line with budgeted annual goals, as well as cultivating and maintaining relationships with suppliers to the PA profession by providing outstanding customer service.
Exhibit Sales, Management and Operations
Manage and execute booth sales for ~50,000 net square feet of exhibit space (~200 customers).
Design and sell exhibit space that optimizes traffic flow while maintaining sufficient booth inventory. Promote, advise, and sell show exhibit and sponsorship opportunities. Provide customer support for show sales and operations inquiries.
Coordinate customer support needs with various exhibit service providers and vendors in liaison with AAPA, Director, Conference & Exhibits.
Responsible for ensuring that all annual conference and exhibit hall invoices due to AAPA are paid in full prior to the annual conference.
Manage the exhibit hall at each of the shows, including post-show evaluations.
Recruitment and Retention
Identify and cultivate relationships with current and prospective customers.
Maintain relationships with key accounts.
Use research to a) identify companies appropriate for exhibiting opportunities, b) prepare reports on new targets and include them with pre/post-call reports, and c) meet regularly to share findings with Director, Strategic Business Development.
Marketing and Communications
Works closely with Director, Strategic Business Development to create overall promotional plan for annual meeting, including rebooking efforts for future years.
Collaborate with AAPA marketing staff to finalize and execute promotional and advertising efforts, as well as exhibitor/sponsor communications.
ABOUT THE ACADEMY:
AAPA is the national organization that advocates for all PAs and provides tools to improve PA practice and patient care. Founded in 1968, AAPA represents a profession of approximately 150,000 PAs across all medical and surgical specialties in all fifty states, the District of Columbia, the U.S. territories and the uniformed services. PAs are integral to modern healthcare and provide a solution to the demand for increased access to cost-effective, evidence-based, patient-centered care.
Due to considerations regarding COVID-19, AAPA has been operating remotely since March 2020 and plans to continue to have staff telework in the near future. Moving forward, AAPA plans to transition to a hybrid work schedule dependent upon employee role and department. The role of Manager, Exhibit Sales & Services is eligible for full-time remote status, however candidates will be expected to work AAPA's core business hours: 9:00AM - 5:00PM EST.
ABOUT THE BUSINESS DEVELOPMENT TEAM:
The Business Development team consists of two team members responsible for nurturing and acquiring new clients and business opportunities to drive growth and profitability for the Academy. The team takes pride in their creative problem-solving and use of business and sales acumen to expand the organization’s platform and maximize opportunities for external partners, AAPA and its members The team is responsible for all sales, service, and activities related to external partners in conjunction with AAPA’s annual conference, four (4) national specialty meetings, and year-round engagement plans. Business Development works collaboratively across the entire organization, and in particular with the Marketing, Meetings and Conference teams to produce the highest quality experience and deliverables for all stakeholders.
3-7 years exhibit sales experience is required
Association experience preferred.
Entrepreneurial drive and demonstrated success.
Exceptional analytical, verbal, and written communication ability. Attention to detail is key.
Strong organizational and time management skills.
Ability to work both independently and in a team environment.
Strong work ethic. Willingness to get the job done.
Ability to work effectively to meet multiple, simultaneous deadlines.
Relentless dedication to client service, without sacrificing AAPAs revenue potential.
Willing to embrace new technology and social media.
MS Office suite and CRM proficiency.
EDUCATION: B.A. or B.S. Degree preferred
The American Academy of PAs is an Equal Opportunity Employer and considers all qualified applicants without regard to color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability and any other classification protected by law.
AAPA requires proof of COVID vaccination for all staff by October 4, 2021 or submission of an accommodation request form for those who wish to request exemption. Submission of this form does not guarantee exemption.
Established in April 1968, The American Academy of PAs (AAPA) is the national professional society for PAs (physician assistants). PAs are medical providers who diagnose illness, develop and manage treatment plans, prescribe medications, and often serve as a patient’s principal healthcare provider. With thousands of hours of medical training, PAs are versatile and collaborative. PAs practice in every state and in every medical setting and specialty, improving healthcare access and quality. Today there are more than 131,000 PAs in the United States and the profession is expected to grow another 37 percent between 2016-2026.
AAPA is a fast-paced nonprofit membership organization. Our staff combines skill and passion to advocate for the interests of PAs and their patients, and serve as an educational resource. Our office is located in the Carlisle area of Alexandria, VA., only two blocks from the Eisenhower Metro stop.