Recruitment %26 Marketing Coordinator, Graduate School
Location: Chattanooga, Tennessee
Internal Number: 225021
Recruitment and Marketing Coordinator (Student Services Professional 1 - MR07)
UTC Graduate School
University of Tennessee, Chattanooga
The Recruitment and Marketing Coordinator will recruit graduate students across all programs and liaise with different colleges to coordinate recruitment efforts. This position will support the Graduate School and graduate programs by creating marketing materials and will serve as the focal point for developing strategic marketing efforts, will implement traditional marketing campaigns, digital and social media campaigns, as well as collecting and interpreting marketing analytics. The coordinator will also travel to various Graduate School fairs as well as coordinate our own graduate fairs. The position will provide administrative support to our programs as they hire graduate assistants and market these opportunities for both current and future students.
Duties and Responsibilities
Recruiting will consist of creating a comprehensive, multi-mode recruitment plan utilizing best practices for graduate student recruitment; establishing recruitment benchmarks, timeframes, and monitoring/reporting progress towards achieving established benchmarks; recruiting graduate students across all programs and liaise with different colleges to coordinate recruitment efforts; attending regional graduate fairs; and coordinating University graduate fairs and developing new outreach programs for graduate students.
Marketing will consist of creating a comprehensive, multi-strategy marketing plan utilizing best practices for marketing to the diverse population of prospective graduate school enrollees; establishing marketing benchmarks, timeframes, and monitoring/reporting progress towards achieving established benchmarks and deploying various strategies; creating marketing materials such as flyers, digital media, and presentations with some regional travel; analyzing surveys, questionnaires and other forms of feedback, organizing market research and maintaining a marketing database; and maintaining social media accounts and leveraging online marketing techniques to increase graduate applications for admission.
Graduate support will consist of creating a comprehensive graduate assistant management plan to better monitor and coordinate graduate student assistantships; providing administrative support to programs as they hire graduate assistants and marketing these opportunities; coordinating funding for Graduate Assistantships among all participating departments and units; assisting with Graduate School nonacademic programs such as orientations, and coordinating with the Graduate Student Association; and assisting graduate programs to help increase the programs online presence.
The ideal candidate will possess the following:
Excellent oral and communications skills
Highly organized and efficient
Computer skills with proficiency in Microsoft Office and ability to use CRM system
Ability to manage/oversee financial transactions and data
Review of applications will begin October 29, 2021 and continue until the position is filled. Applications received bythis datewill receive priority consideration.
Minimum Qualifications: Typically requires a Bachelor's degree in marketing, communications, English or a relevant field from a four-year accredited university, and one to two years of relevant experience, or an equivalent combination of education, training, and experience.
The University of Tennessee Chattanooga is an EEO/AA/Title VI/Title IX/Section 504/ADA/ADEA institution. All qualified applicants will receive equal consideration for employment and will not be discriminated against on the basis of race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity, age, physical or mental disability, or protected veteran status.
The University of Tennessee at Chattanooga is an engaged, metropolitan university committed to excellence in teaching, research, and service, and dedicated to meeting the diverse needs of the region through strategic partnerships and community involvement.