The Marketing Specialist operates under the general supervision of the Marketing Manager. Primary responsibilities include coordinating and supporting marketing, advertising and graphic design projects and vendors.
The successful candidate will embody and work to reinforce MAA's Core Values throughout all aspects of MAA. Those values include:
Appreciating the uniqueness of each individual
Communicating openly and with integrity
Doing the right thing at the right time for the right reasons
Duties and Responsibilities
Coordinates and supports the creative identity for the MAA brand with both offline and online graphic design projects end-to-end by assisting with managing layouts, approval processes and final assets (signage, advertising, etc. ).
Coordinates and facilitates the development and approval process for promotional materials in collaboration with divisional sales and marketing leaders.
Serves as the primary point of contact for photography, virtual tour, and video vendors. Works with division operations management to coordinate and manage timelines, pre-production and on-site management of photo shoots, proof selection,post-production/revision process and submission of final photographs, videos, and virtual tours to go live on company website and Internet Listing Service (ILS) partners (e.g., Zillow) where applicable.
Supports local listings partner to ensure portfolio information is optimized for conversion opportunities.
Compiles and recommends online sales and marketing resources via marketing toolkit (leasing office collateral, promotional items, and business cards, etc.) for properties. Works with a third-party vendor and ensures continual enhancements to optimize user experience based on feedback from division sales and operations management.
Supports digital marketing through the creative development and maintenance of website collateral.
Manages, codes and submits all applicable marketing vendor invoices accurately and timely for approval and payment processing.
Writes copy that aligns with the tone and voice of the company brand for company website and property pages as well as paid and social media campaigns.
Works with external agency partners on various content and/or creative projects and coordinates the projects through entire project cycle.
Supports and assists with the design, copy writing and publishing of a monthly newsletter template and resident calendar for properties to promote resident relations.
Uses Photoshop and other creative software applications to create, assist, and facilitate creative updates for online and offline creative materials as needed.
Manages Project Management Request system for the Marketing team and monitors all system tracking for team.
Performs other related duties as assigned to meet the needs of the business.
Bachelor's degree in marketing, communications, business or a related field required.
Experience with Adobe Cloud Creative, InDesign and/or Photoshop applications required.
Master's degree in marketing or a related field preferred.
Knowledge, Skills, and Abilities
Skill and ability to clearly and concisely communicate verbally and in business writing
Customer relationship management skills and responsiveness to internal and external stakeholders and/or vendors
Critical thinking, analytical, and problem-solving skills, creativity and flexibility to develop and implement viable solutions.
Efficient and effective organizational skills to coordinate multiple projects, prioritize tasks and meet daily demands and deadlines
Project management skills to efficiently coordinate assigned projects with internal stakeholders and vendors during the project lifecycle
Knowledge of marketing principles and practices
Knowledge of advertising tools, practices and applications
Graphic design and desktop publishing skills with applications such as Microsoft Publisher, Adobe Creative Cloud programs, and Photoshop
Proficiency with Microsoft Office applications (Word, Excel, Outlook and PowerPoint)
MAA recognizes that talented people are attracted to companies that provide competitive pay, comprehensive benefits and outstanding advancementopportunities. We offer a comprehensive benefits package* including, but not limited to, the following:
* Medical, Dental and Vision Insurance
* Life and Disability Insurance
* Employee Assistance Program
* Vacation, Sick Leave, and Holiday Pay
* 401(k) Retirement Plan
* Tuition Reimbursement
* Adoption Reimbursement
* Apartment Discount
* Opportunities for promotion and internal career advancement
*Eligibility for benefit plans and programs vary based on hours worked and length of employment.
We are committed to providing service excellence and value to those who depend on us at MAA. Our people-first approach has been transforming properties into communities and apartments into homes for over 25 years. As the largest owner-operator of multifamily apartments in the United States - we are established leaders in the real estate space - bringing tremendous opportunities to those looking to build their careers. We invite you to explore our Brighter View and find your place at MAA!
MAA is a real estate investment trust (REIT) that focuses on the acquisition, selective development, redevelopment and management of multifamily homes throughout the Southeastern and Southwestern regions of the United States.
Our mission at MAA is to deliver superior service and value for our residents, employees and shareholders. We refer to this as creating "A Brighter View" and we are doing it every day.
In fact, we proudly display "Our Brighter View" plaques at every MAA office just to serve as a daily reminder of our focused mission. MAA is committed to remaining true to our rich tradition of service to each other, to our residents, and to our shareholders. We respect the privilege to providing value to those whose lives we touch.
Please click on the links below to learn more about MAA’s culture and corporate charity as well as view MAA’s Corporate Profile: