Director Established Markets Operational Marketing - Women's Health
Location: Northbrook, Illinois
Type: Full Time
Preferred Education: Masters
Do you want to be part of an inclusive team that works to develop innovative therapies for patients? Every day, we are driven to develop and deliver innovative and effective new medicines to patients and physicians. If you want to be part of this exciting work, you belong at Astellas!
Astellas Pharma Inc. is a pharmaceutical company conducting business in more than 70 countries around the world. We are committed to turning innovative science into medical solutions that bring value and hope to patients and their families. Keeping our focus on addressing unmet medical needs and conducting our business with ethics and integrity enables us to improve the health of people throughout the world. For more information on Astellas, please visit our website at www.astellas.com .
This position is based in Northbrook, Illinois. Remote work from certain states may be permitted in accordance with Astellas' Responsible Flexibility Guidelines. Candidates interested in remote work are encouraged to apply.
Purpose & Scope:
The Regional Operational Marketing Director is the member of the Strategic Brand Marketing, driving execution of above-affiliate tactics and localization of strategy ensuring continuous growth of priority products.
Core Tasks, Responsibilities and Authority:
Non-Medical Final Signatory: This role is a Non-Medical Final Signatory. The incumbent is required, subject to qualifying training, to sign the separate document entitled "APEL Key Accountabilities" for Non-Medical Final Signatory. It outlines detailed responsibilities for a Non-Medical Final Signatory.
Embed Compliance Culture across all Regions of the business ensuring Integrity in Action is actively applied in all initiatives.
Ensure Marketing Function strictly adopt a culture of ethics and compliance; leading by example and appropriately challenging non-compliance.
Ensure adherence to Astellas policies relating to Ethics and Compliance standards and interactions with Healthcare Professionals (HCPs), Healthcare Organizations (HCOs) and Patient Organizations (POs).
Under the leadership of Operational Marketing Lead or Brand Lead, lead cross-functional co-creation with affiliates of the 1-year operational plan, making recommendations around investment & divestment opportunities and ensuring seamless transition of assets and launch-performance excellence, aligning brand planning and priorities, and increasing collaboration and opportunities for the regional business.
Lead the co-creation of regional multi-channel materials/programs with the Affiliates and Digital Channel Experts, delegating as needed to the Brand Managers.
Act as a key brand expert, driving regional brand tactics implementation throughout the region, ensuring adherence to the operational brand plan and global brand strategy, maximizing market share and revenue growth across the region, using the wide and full range of channels needed.
Manage the relationship with Key regional experts to develop insights and services through effective engagement with key stakeholders in close collaboration with medical.
Work closely with the Global Capability Area teams, and country brand managers to generate deep customer insights that are patient-focused and reflected in the developed brand plans. Prepare status updates of regional tactics for the CCT meetings under the leadership of the Brand Lead.
Role model implementation of the new Marketing operating model, driving horizontal/vertical/virtual collaboration, sharing best practice across the business to sustainably grow functional effectiveness, ensuring strong linkage with the CCT team and countries.
Work collaboratively with country Brand Managers to develop recommendations for brand budget allocation.
Partner with the Omni-Channel Operations team to build and deploy an effective digital engagement strategy for the brand that is fit-for-purpose across all affiliates.
Work collaboratively with medical and other key stakeholders to co-create the Patient Advocacy and Communication plans as per brand strategy.
Prepare status updates of regional tactics for the CCT meetings under the leadership of the Brand Lead.
Coordinate with affiliate-level operational plans, conduct operational reviews highlighting potential deviations from the global strategy.
Operational Marketing director will interact with Affiliate Brand teams and global brand managers.
Other such duties as may be reasonably required by the business.
Mandatory Compliance requirements
To be aware of Astellas' Group Code of Conduct and associated policies and procedures and other applicable laws, codes and regulations.
Clarify and seek guidance as required, and raise any concerns, in a timely manner, with relevant manager; which may include reference to the Ethics and Compliance Team and/or Ethics and Compliance Helpdesk.
Undertake and comply with relevant mandatory Ethics and Compliance training and updates to maintain personal awareness; all training to be undertaken in a timely manner.
Be aware of and comply with, the Astellas Way and Astellas Competences, in terms of expected values and behaviors, in addition to Astellas' HR policies, procedures and guidelines.
Role has global remit.
Operational marketing lead will have oversight of fezolinetant
This role has oversight of fezolinetant with forecasted revenue at JPY 8bn in 2023 and potential peak size at JPY 200-300 bn.
Reports to: Executive Director Brand Lead -- Fezolinetant
Peers: Brand manager, commercial directors and Operational marketing managers of affiliates
Subordinates: 1-3 direct reports
Employees at all levels within the region
Other Regional MT members
Affiliates Regional GMs
Medical Affairs global/regional/Affiliates
Management/Colleagues in USA/Japan
Health Care Professionals
External suppliers and consultants
Professional and Regulatory Bodies (sector, medical, etc.)
Specific Physical Abilities:
Willing and able to undertake international travel (including staying away)
Specific Environmental Factors:
Fosters a culture where everything is done to enhance value to patients. Intentional about meeting/exceeding customer expectations (internal/external).
Leads the strategic planning process to drive breakthrough initiatives that support Astellas' strategy.
Strategic thinking skills to create a robust business case, analyze commercial and business information and devise strategy.
Comprehensive understanding of corporate strategy, business administration, F&A, R&D and manufacturing technologies.
Innovation & Change:
Acts as ambassador for change; able to embrace/persuade to secure sponsorship, commitment and innovation.
Demonstrates thought leadership and an environment able to generate and harness new ideas and/or ways of working.
Strong leadership presence; drives business practices that transform and enable high-performance teams to deliver sustainable results.
Sound judgment, objectivity and decision making skills; overcomes set-backs/challenges. Creates a culture of personal and corporate accountability, addresses non-compliance.
Flexibility and mental agility necessary to analyze complex problems and develop sound recommendation to mitigate functional/ business risk.
IT literate; able to utilize MS Office and virtual collaboration tools, database, compliance systems/applications, online knowledge repositories etc.
Communication & Collaboration:
Creates common purpose: seeks ideas, input. Challenges and facilitates robust solutions.
Establishes strong network with diverse people/functions in multi-disciplinary settings and regions (EMEA, Americas, Japan and Asia).
Ability to secure commitment from senior sponsors (local/international) and stakeholders (i.e. projects, budgets and resources).
Strong presentation, communication, influencing and mgmt. reporting skills (compliance, qualitative/quantitative updates, risks/corrective action etc.) for diverse internal and/or external audience.
Developing & Inspiring:
Proactively develops talent, coaches and empowers for success. Anticipates future skills, deployment and strategic resource planning.
Experienced in managing within global virtual and matrix organization (indirect and functional reporting).
Working as One Astellas:
Acts as an ambassador of ethics and compliance locally/internationally. Incorporates cross-cultural perspectives when addressing challenging situations.
Respectful, natural coach. High integrity.
Medical, Dental and Vision Insurance
Generous Paid Time Off options, including Vacation and Sick time, plus national holidays including year-end shut down
401(k) match and annual company contribution
Company paid life insurance
Annual Corporate Bonus and Quarterly Sales Incentive for eligible positions
Long Term Incentive Plan for eligible positions
Referral bonus program
Pharma sector experience with strong customer focus; in multi-disciplinary, matrix and cross-cultural settings.
Strong sales and marketing experience in an affiliate
Above country experience a plus.
Track-record of leading planning process with excellent organizational and collaboration skills
Proven compliance expertise; to understand and comply with industry laws and relevant regulations.
Coaching and collaboration skills to interact with all levels of personnel to achieve shared goals.
Demonstrable examples of ability to develop, coach and enable high performance teams and proactively promote best practice and knowledge sharing.
Proven ability to influence, (appropriately) challenge and engage diverse senior stakeholders.
Fluent in written and verbal business English
Graduate or equivalent professional qualification and/or proven expertise.
Astellas Pharma US, Inc., is a U.S. affiliate of Tokyo-based Astellas Pharma Inc. Located in Northbrook, Illinois, the company serves as the headquarters for the U.S. and employs nearly 1,200 people. Astellas is a pharmaceutical company dedicated to improving the health of people around the world through the provision of innovative and reliable pharmaceutical products.Our commitment to changing tomorrow is measured not only by our focus on bringing innovative and effective new medicines to patients and physicians, but also by the importance we place on the impact we can make within the communities where we work and live. Astellas supports many causes and has created Changing Tomorrow Day, an annual, worldwide volunteer event, to demonstrate this commitment.