Support and write (in some instances) the creation of content and maintain and coordinate appropriate content across website??
Craft and optimize websites and landing pages for demand generation channels and campaigns (e.g. organic /natural search, and to a lesser degree paid search).
Provide data-driven recommendations to sourcing teams (paid, social, and email) by looking at both holistic and channel-level performance to improve the quality of users and time on site
Focus on site navigation optimization to ensure consistency with messaging on site (content) and creative messaging for digital marketing efforts
Use reporting to propose, by channel, user-funnel optimizations and actionable insights across the websites that will be useful both to marketing leadership and day-to-day stakeholders.
Design, execute, measure, and implement learnings from A/B tests to enhance the user experience and drive deeper engagement and volume of qualified users.
Minimum Requirements ??
5-7 years of relevant experience as a marketing associate in the financial services industry in a highly matrixed and decentralized organization that behaves more like a startup with high growth, is complex and highly regulated.
Strong critical thinking and problem-solving skills that leverage both quantitative and qualitative data
Collaborative self-starter with the ability to work independently and lead projects with minimal oversight in a fast-paced environment.
Creative visual thinker that leverages all available resources????
Proven ability to present marketing best practices and marketing results in a clear and concise way to explain marketing results in a simplified way.
Familiarity with marketing assets such as prospecting, social, conferences, and public relations.
Proficiency with all Microsoft tools (PowerPoint, Excel, Word, SharePoint, and Teams) as well as social platforms such as LinkedIn and Website performance using Google Analytics.
Superb project management skills. Facileness with managing the details while maintaining the big picture. ??
Preferred Requirements ??
Superb critical reasoning, complemented by decisive and expedient change management skills.
Out of the box thinker, able to see the bigger picture.
Demonstrated project management skills -- ability to prioritize work effectively and manage multiple projects and details at any given time with a sense of humor and calm, as needed.
Excellent written and verbal communication skills.
Ability to collaborate across various internal teams and external partners and contractors.
Experience in Financial Services desired though not a requirement