Rhode Island School of Design (RISD) seeks a Digital Marketing & Advertising Manager to join its evolving Continuing Education Department. This is an exciting opportunity for a digitally fluent, strategic creator to wield various digital platforms and advertising tools to engage diverse target audiences.
With the mission to provide an immersive and innovative art and design education for everyone, at all stages of life and all levels of experience, RISD CE seeks applications from culturally sensitive and equity-minded candidates who are knowledgeable of and adaptable to current and emerging digital platforms, effective implementation, and optimization of workflow and budget. Successful candidates will be an excellent communicator with the ability to manage various responsibilities and projects with an eye for detail and quality of composure. They will thrive in a fast-paced, collaborative environment that is committed to inspiring, nurturing, and equipping all its students.
The Digital Marketing & Advertising Manager has a strong sense of audience and purpose that is informed by a strategic and analytical understanding of digital marketing operations and data, as well as a creative and thoughtful eye for conception, content creation, and engagement. Under the Director of Marketing and Communications, this role will coordinate and execute paid search, display, and retargeting campaigns within search advertising platforms; develop paid social media campaigns to drive results and regularly report campaign progress; and deploy digital marketing solutions to increase market penetration through paid and organic placement, audience targeting, budget allocation, content, implementation and optimization. The incumbent in this position will act as a liaison between the Programming team, Enrollment Operations team, and Marketing team in order to manage structural digital marketing operations that facilitate internal and external collaboration efforts to support planning, marketing production, campaign performance, technical implementation, and reporting efforts for CE. The Digital Marketing & Advertising Manager will join a team of marketers, designers, writers, program managers, analysts, and student assistants in their work to amplify the reach of RISD CE to further engage and nurture learners locally, nationally, and globally.
Manages, deploys, maintains and tests advertising campaigns across digital platforms including, but not limited to: Google, Bing, Facebook, Instagram and LinkedIn.
Monitors, tracks, and optimizes program advertising budgets.
Provides input to and manages digital marketing operations processes including: campaign briefing, content production, content organization, stakeholder feedback and approval, deliverable archiving, and project/term debriefs.
Manages content production workflow and editorial calendar, ensuring on-time, on-budget paid media campaigns.
Develops social media content strategies for each program that are designed to be relevant to the program's target audience and correspond with marketing funnel strategies of awareness, engagement, conversion, and retention.
Directs and guides student social media assistants in organic social media content creation, curation, and editorial calendar.
Creates monthly reports, competitor benchmarking and project debriefs using departmental feedback and analytics tools to track campaign KPIs and inform campaign optimizations that are shared with the marketing team and key stakeholders.
Manages partnerships with external agencies to support digital marketing integrations by building and maintaining acquisition/retention pixels on websites and within marketing platforms to ensure the tracking and eCommerce tags are installed correctly in order to accurately collect and monitor user data.
Demonstrated success with social media, web content development and managing paid promotion campaigns via Facebook advertising and paid search.
Proficiency with web and social media analytics tracking and reporting.
Must demonstrate cultural sensitivity and work effectively with multiple diverse populations.
Excellent verbal and written communication and presentation skills. Experience in writing, editing.
Strong organizational and time management skills with emphasis on accuracy and attention to detail.
Must possess knowledge of best practices and digital marketing and social media advertising standards, as well as awareness of current trends in marketing, digital media and communications technology. Ability to stay abreast of and effectively use new modes of communication as they evolve.
Experience managing production of web-ready digital content, both video and still graphics required.
Strong knowledge of Adobe Creative Suite including Photoshop, InDesign, Illustrator and best practices related to graphic design.
Must be able to manage relationships, projects, budgets, develop analytics reports, and pitch new ideas.
Must be able to work in a fast-paced, collaborative environment and under tight deadlines. Must be able to balance multiple projects and competing priorities, while maintaining composure and strong relationships.
Bachelor's degree in Communications, Marketing, Public Relations, Business or related field
Minimum 3 years of professional experience in marketing communications with responsibility for digital marketing., advertising, campaign deployment and/or reporting. At least 2 years understanding of enrollment marketing management required.
Valued but not required skills and experience:
Certified in Google Analytics, Google Ads, and/or Facebook Blueprint, or other relevant digital marketing certifications.
Experience with project management and communications tools like Asana and Slack.
Technical and graphics editing skills.
35 hours/week; 12 months/year
Documents Needed to Apply
Cover Letter (required)
Incomplete applications will not be considered. Please upload all required documents.
The successful candidate will be required to meet our pre-employment background screening requirements.
RISD recognizes diversity and inclusivity as fundamental to its learning community and integral to an art and design education. We welcome candidates whose experience has prepared them to contribute to our commitment to diversity and excellence. RISD is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, sex, age, national origin, disability, veteran status, sexual orientation, gender identity or expression, genetics, or any other protected characteristic as established by law.
Rhode Island School of Design (RISD), founded in 1877, is a fine arts and design college located in Providence, Rhode Island. Enrolling about 2000 undergraduates and 400 graduate students from across the United States and 55 other countries, RISD offers 16 undergraduate majors and 16 graduate majors, and is ranked annually by U.S. News & World Report as one of the top art and design schools in the United States. RISD’s rigorous education encourages creative experimentation and intellectual risk-taking, challenging students to question their approach to art making through critical thinking. There are over 90,000 works of art in the RISD Museum, which houses a collection of fine and decorative art objects. The first public galleries opened in 1893. The RISD Library is one of the oldest independent art college libraries in the country with more than 150,000 volumes and 380 periodical subscriptions which offer unusual depth and richness in the areas of architecture, art, design, and photography. The RISD campus is contiguous with the campus of Brown University and the two institutions share social, academic, and community resources.RISD recognizes diversity and inclusivity as fundament...al to its learning community and integral to an art and design education. We welcome candidates whose experience has prepared them to contribute to our commitment to diversity and excellence. RISD is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, sex, age, national origin, disability, veteran status, sexual orientation, gender identity or expression, genetics, or any other protected characteristic as established by law.