TransUnion is looking for an experienced B2B marketer with a history of creating and executing Account Based Marketing (ABM) programs in order to increase market share through the design and execution of consistent, repeatable campaigns that drive greater customer engagement and increased revenue. The ideal candidate will have a success record constructing and distributing targeted go-to-market ABM campaigns that enable up/cross-sell penetration of existing base and new logo acquisition. In this role you will be both a leader and executor, working across the organization to develop global marketing strategies and omni-channel programs to drive revenue in target accounts. You are a data-driven strategic thinker who empowers your team to take things to the next level. You're highly experienced with account-based marketing frameworks and can apply best-practices in execution and adoption.
What You'll Bring:
Lead and expand our global ABM practice to strategically scale and accelerate growth
Ideating and executing 1:few and 1:many account based marketing campaigns in close collaboration with relevant stakeholders to drive engagement at a subset of target accounts
Ensure alignment with sales leadership on priorities and areas of opportunity within key accounts and prioritized industry verticals
Set opportunity goals by understanding sales objectives, processes, and resources for managing target accounts.
Lead the creation of buyer groups and audience segments across verticals, regions, and solutions
Ensure that data on potential ABM accounts is comprehensive, up-to-date, and usable
Assess ABM readiness across verticals and regions and create development plans to launch and scale programs in coordination with business objectives
Define ABM engagement models that align to sales goals for cross-sell, upsell, retention and acquisition.
Own reporting and analysis on account based marketing programs, ensuring programs perform against goals and are continually optimized
Define additional roles and responsibilities necessary to build and support Strategic Account, Named Account and Industry level ABM programs
Create exceptional customer experiences within target accounts by building highly personalized inbound and outbound marketing activities
Conduct resource inventory of available assets to support ABM and collaborate with content and insights to develop relevant and meaningful content that addresses buyer group needs
Determine metrics requirements for evaluating ABM performance and work with marketing success organization to ensure consistent reporting and delivery of results.
Annual marketing plan aligned to buyer group needs and objectives
Quarterly business reviews
Marketing calendar by quarter and updated as needed
Buyer group definitions and audience segments
Creative briefs for ABM campaigns
Monthly budget tracking, invoice processing, vendor management, and finance reporting
Impact You'll Make:
Skills & Knowledge
Extensive knowledge of various ABM frameworks and deployment models
Knowledge of Eloqua, Salesforce, DemandBase and other marketing tools is a plus
Firm understanding of ABM KPI's
Marketing performance forecasting
Account development optimization
Able to forge strong relationships with other functions
Understands matrix organizational structures and dynamics
Strong verbal/written communication skills
Group facilitation skills
15+ years' experience in account-based marketing for B2B organizations
Experience partnering directly with sales leadership to jointly pursue new pipeline, accelerate deals, and close business
Ability to collaborate with other internal departments to create a positive company-wide team effort for commercial account marketing programs
A self-starter with the ability to work independently and as part of a team
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law.
During the COVID-19 pandemic, TransUnion has several safety protocols in place to protect associates, customers, and visitors. You may be required to be fully vaccinated against COVID-19 as a condition of employment and/or to participate in certain work-related activities. Exemption is available to qualified candidates as a reasonable accommodation.
TransUnion is a global information and insights company that makes trust possible between businesses and consumers, by ensuring that each consumer is reliably and safely represented in the marketplace.
We do this by having an accurate and comprehensive picture of each person.
This picture is grounded in our legacy as a credit reporting agency which enables us to tap into both credit and public record data; our data fusion methodology that helps us link, match and tap into the awesome combined power of that data; and our knowledgeable and passionate team, who stewards the information with expertise, and in accordance with local legislation around the world.
Because of our work, organizations can better understand consumers in order to make more informed decisions, and earn their trust through great, personalized experiences, and the proactive extension of the right opportunities, tools and offers. In turn, consumers can be confident that their data identities will result in the opportunities they deserve.
We make trust possible, so businesses and consumers can transact with confidence and achieve great things. We call this Information for Good®—it’s our purpose, and what drives us every day.