McKesson requires new employees to be fully vaccinated for COVID-19 as defined by the CDC, subject to applicable, verified accommodation requests.
McKesson Corporation is a Fortune 8 company and is one of the largest providers of healthcare supply chain management solutions, retail pharmacy, medical & pharmaceutical supplies, healthcare technology, community oncology and specialty care in the United States with revenues of $231 billion in 2020. The company was founded in 1833 by John McKesson and Charles Olcott in New York with a focus on importing and wholesaling pharmaceutical products. United by our ICARE shared principles, McKesson's 80,000 employees work together every day to make better care possible around the globe - one product, one partner, one patient at a time.
We are seeking a Marketing Analytics and Operations Manager to join the Practice Growth and Marketing team.
This role will predominantly work from home, however must be able to work in the Woodlands office on short notice.
The Marketing Analytics and Operations Manager will provide valuable insights and recommendations to optimize marketing campaigns and activities in support of driving growth for practices in The US Oncology Network, , which is made up of more than 60 independent medical practices and 1400 community-based oncologists across the country.
Measure and monitor the effectiveness of patient and physician marketing initiatives and their impact on consumer awareness, new patient acquisition and practice profitability for The US Oncology Network.
Develop KPIs for digital marketing initiatives including website development, SEO, SEM and social media; provide regular reporting and analysis on performance; use data to identify opportunities for improvement.
Measure impact of physician reputation management program by regularly reporting on metrics for online reviews and business listings; develop methodology for measuring impact of reputation management on new patient acquisition.
Work collaboratively with team and internal business partners to clearly define scope, objectives, targeting & measurement plan for marketing initiatives.
Conduct A/B testing and pilot programs for new initiatives and thoroughly analyze project impact on business objectives and goals; use data and key learnings to effectively expand programs.
Collect and analyze marketing metrics from practices across The Network to establish best practices and benchmarking.
Bring data to life through storytelling in a clear and meaningful way to varying audiences; create insightful executive dashboards, reports and presentations that clearly and succinctly highlight actionable insights combined with business implications and strategic and tactical options.
Provide reporting and analytical support to Practice Growth and Marketing function to identify trends and to uncover opportunities
Execute ad-hoc initiatives to advance the marketing support delivered to practices in The Network including efforts to improve efficiency and effectiveness such as automation implementations, workflow enhancements and scorecard development.
Support market research and audience segmentation projects to map the patient journey and key touchpoints; identify opportunities to enhance patient experiences and generate incremental revenues.
Help manage marketing technology platforms and lead new technology implementation and integrations with a focus on using technology to improve marketing ROI measurement.
4-year Bachelor's degree
4+ years relevant experience in a marketing, analytics, business intelligence, or sales role
2+ years Project Management Expertise
Healthcare experience preferred
Demonstrated analytical skills and data-driven decision making
Advanced Excel skills and experience managing large sets of data
Knowledge of and experience with common marketing platforms such as Google Analytics, Marketo, Hubspot, Salesforce
Strong strategic planning, critical thinking and problem-solving skills
Ability to manage multiple, simultaneous tasks and meet deadlines
Strong written and oral communication skills; must be adept at presenting and making recommendations to senior management
Ability to self-motivate and operate autonomously
Detail oriented and accountable
Strong analytical & data mining skills
Additional Helpful Skills - knowledge of and experience with advanced analytics, data visualization and reporting tools (Power BI, Tableau, Business Objects, etc.), databases (Microsoft SQL server, PostgreSQL, etc.)
Must be authorized to work in the US. Sponsorship is not available for this position.
We take pride in our culture of connection and believe in a workplace where everyone can be their full, authentic self. We welcome and encourage veterans, individuals with disabilities and others with diverse perspectives to join our growing team. Your unique perspective and experience are valuable assets that can translate into a rewarding career path with us. Apply to join our team and help shape the future of healthcare!
McKesson is an Equal Opportunity/Affirmative Action employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.Qualified applicants will not be disqualified from consideration for employment based upon criminal history.
McKesson is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including job seekers with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, please contact us by sending an email to McKessonTalentAcquisition@mckesson.com . Resumes or CVs submitted to this email box will not be accepted.
Current employees must apply through the internal career site.
We deliver careers with purpose and potential. Our focus on better health starts with creating an inclusive environment with strong values where you can build a fulfilling career. You can count on us to provide you with resources and opportunities to grow and be your best, while contributing to our pursuit of improving lives. Every day, McKesson’s employees deliver products to healthcare providers that make a difference in the care and life of a patient. We work to distribute medical supplies, bandages, syringes, vials of flu vaccine, and pharmaceutical drugs to help real patients like Jack, an eight-year-old boy battling cancer. We take that job seriously. Together, the work we do is shaping the future of healthcare. If you are passionate about combining a meaningful career with a balanced life, join us on this journey and apply for a job with McKesson today. Every day, McKesson’s employees deliver products to healthcare providers that make a difference in the care and life of a patient.