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Dining Marketing Coordinator, Student Housing Services

Location: Santa Cruz
Job ID: 33579

JOB POSTING
 

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NOTIFICATIONS

UC Vaccination Policy: With limited exceptions, COVID-19 vaccinations are required for Covered Individuals under the Policy. Covered Individuals include all employees, students, or trainees who physically access a University facility or program in connection with their employment, appointment, or education/training.

Covered Individuals do NOT include employees who work 100% remotely with NO expectation that they will physically access any University location or program at ANY time. If 100% remote work ends, the employee is subject to policy.

 

INITIAL REVIEW DATE (IRD)

UC Santa Cruz staff jobs are posted until filled. Application materials submitted by 11:59 pm on the IRD will be routed to the hiring unit for consideration. NOTE: Materials submitted after the IRD will be forwarded only at the request of the hiring unit. Submit your materials before the IRD to ensure consideration by the hiring unit.

The IRD for this job is: 04-14-2022

 

ABOUT UC SANTA CRUZ

UC Santa Cruz is a public university like no other in California, combining the experience of a small, liberal arts college with the depth and rigor of a major research university. It's known as an unconventional place where innovation and experimentation is part of the campus's DNA. That playful, bold spirit still thrives today, all on a campus renowned as among the most beautiful in the world.

 

DEPARTMENT OVERVIEW

Colleges, Housing and Educational Services (CHES) is a multi-funded organization within the Business and Administrative Services (BAS) division at the University of California (UC) Santa Cruz. CHES provides leadership in the areas of college student life and residential services, housing services, facilities, employee housing and capital planning, dining services, conference services, early education services, the Bay Tree Campus Store, ID card services, and business and financial analysis for these areas. Through these units, educational and developmental programs and services are offered to all members of the campus community including students, faculty, staff, children and external constituents. CHES provides on-campus housing and dining services to nearly 9,500 undergraduate and graduate students in ten residential colleges and six multi-college affiliated residential communities, which support single students and students with families.

The Student Housing Services unit of CHES promotes university housing and dining programs and resources, and provides convenient, accessible services where students take care of their housing and dining related business, whether they live on or off campus. The unit provides direct services supporting the campus housing program, including contract and policy development, marketing and communication, and the timely billing, collection, and reconciliation of housing and meal plan revenue for approximately 9,500 student bed spaces that generate over $90 million in auxiliary income annually.

More information can be found here: housing.ucsc.edu

 

JOB SUMMARY

Under the direction of the Manager of Marketing and Communications, the Dining Marketing Coordinator is responsible for the marketing communications needs of UC Santa Cruz Dining. The Dining Marketing Coordinator serves as a liaison between UC Santa Cruz Dining managers and the Marketing Communications team. Uses skills as a seasoned, experienced marketing professional to perform the full range of marketing activities, including coordinating events and developing and implementing promotional strategies, materials and products designed to promote awareness within the campus community and to the general public of department and / or campus services, programs or products. Has a full understanding of industry practices and campus policies and procedures; resolves a wide range of issues.

 

APPOINTMENT INFORMATION

Salary Information: $79,750 / annually

No. of Positions: 1

Benefits Level Eligibility: Full benefits

Schedule Information:

• Full-time, Fixed
• Percentage of Time: 100%, 40 Hours per Week
• Days of the Week: Mon-Fri
• Shift Includes: Day

Employee Classification: This is a Career appointment

Job End Date: None

Work Location: UC Santa Cruz Main Campus

Union Representation: Non-Represented

Job Code Classification:  007552 - MARKETING SPEC 3

Travel:  Never or Rarely

 

JOB DUTIES

35% - Marketing

• Develops, maintains, and executes the annual marketing plan for UCSC Dining. 
• Coordinates design, production and distribution of publications and promotional materials, including internet materials, menus, table tents, advertisements, brochures, flyers, signage, A / V presentations, displays, exhibits, promotional products, etc. designed to promote awareness of UCSC Dining services, programs, and products, and related campus services, for the campus community or to the general public. 
• Identifies purpose, message, and audience for new projects, and how project fits within overall marketing strategy for UC Santa Cruz Dining. 
• Responds to requests for marketing collateral, signs, etc. from UC Santa Cruz Dining. Produce and edit marketing collateral using desktop publishing software. 
• Researches production resources and prepares specifications to obtain bids from printers and other related vendors. 
• Provides up-to-date content for Dining website. 
• Maintains active social media accounts for UCSC Dining. 
• Coordinates appropriate use of campus and department logos, emblems, etc. 
• Discerns and adheres to brand guidelines for 5 dining halls, 8 unique retail locations, catering, and hospitality. 
• Develops brand guidelines for new locations or programs as needed. 
• Conducts site visits to ensure that signage and decor of each location is consistently on brand. 
• Manages table tent advertising program, tabling outreach program, and fields student requests to film in the dining halls.

15% - Events

• Creates, develops, produces and coordinates events, including securing private corporate sponsorship as required. 
• Collaborates with Dining leadership and managers on events. 
• Participates in campus events, including Orientation, Preview Day, Resource Fairs, Spring Spotlight, etc. by organizing and staffing a resource table. 
• Builds relationships with vendors for promotional funds and other partnership opportunities.

 15% - Communication

• Establishes and maintains working relationships with Dining management team and external marketing professionals and vendors; e.g., artists, photographers, videographers, mail services, advertising representatives, media contacts, etc. 
• Builds relationships with campus-affiliated and non-campus affiliated companies and organizations in related fields; e.g. Humane Society, National Association of College & University Food Services, etc.

15% - Supervise Student Staff

• Recruits, trains, schedules, assigns, motivates, evaluates, and supervises 2-4 Marketing student staff. 

10% - Public Relations

• Develops and implements public relations strategies and initiatives to continuously enhance the perception of UC Santa Cruz Dining, especially among campus community. 
• Coordinates submission of articles and press releases to regional and national publications, as well as UCSC News & Events, featuring content that supports the values and mission of UC Santa Cruz Dining (e.g. sustainability issues). 
• Researches and analyzes new and innovative methods for generating revenue and develops implementation proposals. 
• Advises Dining managers regarding promotions that will increase customer satisfaction, increase recognition of products, maintain a positive image, and enhance the UCSC Dining brand.

5% -  Financial

• Administers marketing budget as assigned, ensuring that budget goals are met while maximizing effectiveness of marketing efforts; as required meets revenue generating goals through effective relationships with external sources. 
• Maintain records of expenses and reconcile monthly. 
• Advise department of project specifications and cost options.

5% - Marketing Research

• Researches, analyzes, monitors and evaluates marketing efforts for effectiveness, reporting results to appropriate higher levels of administration.
• Conducts two annual customer surveys in fall and spring quarter, and conducts additional surveys or focus groups as requested or needed to obtain feedback for specific departmental objectives. 
• Interact with customers and student groups on a regular basis to understand their needs.

REQUIRED QUALIFICATIONS

• Bachelor's degree in Marketing, Communications, Business, Advertising, or equivalent combination of education and experience.
• Demonstrated experience with planning and implementing marketing programs. Thorough knowledge of communication principles, media, and marketing techniques.
• Demonstrated computer skills and experience with email, word processing, spreadsheets, social media, and desktop publishing software.
• Excellent verbal and written communication skills; ability to express ideas, concepts, marketing processes and policies effectively during meetings, in presentations, one-on-one, and in email communication.
• Proven project management skills. Ability to manage projects within scope, schedule and budget, and drive work towards completion with a sense of urgency; manage projects simultaneously, prioritize, and proactively communicate issues and decisions.
• Demonstrated ability to be inventive and creative, including but not limited to initiating new programs, conceptualizing, organizing, and directing projects.
• Strong interpersonal communication and political acumen skills to work effectively with a large, diverse, and multifaceted organization; interface with a wide array of colleagues, students, faculty, and the public.
• Skilled in coordinating efforts and collaborating with a variety of individuals having conflicting agendas.
• Strong skills in event and media activities management.
• Skill in mentoring less experienced staff. Ability to hire and effectively train and supervise students. . 
• Ability to write and edit marketing communications such as news releases, advertising copy, social media posts, and other promotional material content, as well as documents such as project proposals, event plans, customer feedback reports, etc.
• Ability to work independently with minimal guidance and as part of a team.
• Proven analytical skills with ability to problem solve, meet deadlines under pressure of high volume and constant disruptions; is resourceful, and comfortable with ambiguity. 

 

PREFERRED QUALIFICATIONS

• Thorough knowledge of the campus, including its achievements, mission, vision, goals, objectives and infrastructure.
• Thorough knowledge of the products and services of the campus and department.
• Experience developing viable marketing campaigns to introduce or sustain revenue within a campus or other hospitality environment

 

SPECIAL CONDITIONS OF EMPLOYMENT

• Selected candidate will be required to pass a pre-employment criminal history background check.
• Selected candidate will need to occasionally work evenings and weekends during special events.
• The University of California has implemented a COVID-19 Vaccination Policy covering all employees. To be compliant with the policy, covered employees must submit proof of vaccination or have an approved exception or deferral, eight (8) weeks from date of hire.
• Per the Child Abuse and Neglect Reporting Act (CANRA), this position has been identified as a Mandated Reporter. The selected candidate will be required to report known or suspected child abuse or neglect as defined by CANRA and will be required to sign a Statement Acknowledging Requirement to Report Child Abuse prior to commencing employment. CANRA Penal Codes, and related definitions, requirements, and responsibilities may be obtained here.

 

SAFETY STATEMENT

All UCSC employees must understand and follow job safety procedures, attend required health and safety training, proactively promote safety at work, and promptly report actual and potential accidents and injuries.

 

HOW TO APPLY

Attach your resume and cover letter when applying for this job opening. Do not attach any documents to 'My Activities'. Visit our How to Apply tutorial for detailed instructions on our applicant process.

 

EEO/AA

The University of California is an Equal Employment Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or protected veteran status. UC Santa Cruz is committed to excellence through diversity and strives to establish a climate that welcomes, celebrates, and promotes respect for the contributions of all students and employees.



APPLICANTS ARE REQUIRED TO USE THE UCSC ON-LINE PROCESS
View full job description and access on-line application:
https://careerspub.universityofcalifornia.edu/psp/ucsc/EMPLOYEE/HRMS/c/HRS_HRAM.HRS_APP_SCHJOB.GBL?Page=HRS_APP_JBPST&Action=U&FOCUS=Applicant&SiteId=11&JobOpeningId=33579&PostingSeq=1

To ensure review of application materials by the hiring unit, they must be submitted on or before the initial review date (IRD) via the Staff Employment Opportunities web site; https://jobs.ucsc.edu. A computer is available at the UC Santa Cruz Staff Human Resources Office located at Scotts Valley Center. The Scotts Valley Center is located at 100 Enterprise Way, Suite E100, Scotts Valley, CA 95066. To learn more or to request disability accommodations, call 831-459-2009. Hearing impaired are encouraged to use the California Relay Service at 800-735-2922. UC Santa Cruz is an Equal Opportunity Employer.

The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or protected veteran status. UC Santa Cruz is committed to excellence through diversity and strives to establish a climate that welcomes, celebrates, and promotes respect for the contributions of all students and employees.





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