St. John's established in 1870, has three New York City campuses; a graduate center in Hauppauge, NY; international locations in Rome, Italy; Limerick, Ireland; and Paris, France; and study abroad locations around the world. The Princeton Review and other top rankings consistently recognize the University's outstanding academics, diverse student body, dynamic internship and volunteer opportunities, focus on student life, and diverse study abroad offerings. St. John's University offers more than 100 undergraduate and graduate programs in its six colleges and schools, with a growing number of programs offered online. The University is accredited by the Middle States Commission on Higher Education and 12 other major academic and professional associations.
A dedication to diversity, equity and inclusion is at the heart of our mission. As a Catholic and Vincentian university, St. John's is committed to institutionalizing practices of inclusive excellence to ensure that we welcome and celebrate the intrinsic worth of all members of our community. We will become an even stronger university as we enhance equity at every level of our institution. As noted in our Vision Statement, our graduates will excel in the competencies and values required for leadership and service in a rapidly evolving world.
Reporting to the Director of Digital Communications, the SEO and Marketing Analytics Specialist will be responsible for the development and management of a reporting dashboard to measure the effectiveness of all earned, owned, and paid campaigns. The Specialist will review and analyze the University's organic and paid website and digital content to identify and implement opportunities to optimize from both a technical and content perspective. This role would provide a holistic understanding of Marketing and Communications' work's impact beyond and between paid campaigns, synthesizing data from impression to web activity, to Slate actions. This role would also provide and maintain a consistent SEO strategy, allowing us to continuously optimize the University's web assets.
To be a successful SEO and Marketing Analytics Specialist you should be driven, very detail-oriented and eager to find and communicate new ways to increase the University's organic visibility throughout search engines.
Reviewing and analyzing University site pages for areas that can be improved and optimized
Preparing detailed strategy reports
Identifying powerful keywords to drive the most valuable traffic
Tie together web activity from paid, owned and earned media to provide holistic reports of all touchpoints and their effect on campaign goals
Under the direction of the Director of Media Planning, execute and oversee PPC campaigns that support strategic campaigns and priorities.
Filling websites and other content with effective keywords
Writing effective SEO content for blogs, websites, and social media accounts (would only include if we cannot pursue the second position)
Developing link building strategies
Analyzing keywords and SEO techniques used by competitors
Finding and fixing St. John's site crawl errors related to SEO
Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines
Compiling and presenting SEO guidelines
Prior experience in data analytics, content marketing, content growth and SEO
Working knowledge of search engine optimization practices
Familiarity with CRM data, specifically Slate and Banner
Knowledge of website CMS (Drupal, Wordpress, etc.)
Outstanding ability to think creatively, strategically, and identify and resolve problems
Excellent verbal and written communication skill
Ability to work within a team and independently
Expert knowledge of Google analytics
Experience with website optimization tools
Strong organizational, time management, and analytical skills
This position operates in a professional office environment; This position is required to use standard office equipment such as personal computers, printers, etc.
While performing the duties of this job, the employee is occasionally required to stand; move about; sit; to carry work and use controls; reach with hands and arms; climb stairs; communicate.
Position Type/Expected Hours of Work
Standard days and hours of operations are Monday through Friday from 8:30 a.m. to 4:30 p.m. This position may require night and weekend work hours.
Applicant can work remotely.
Required Education and Experience:
Bachelor's degree in data analytics, marketing, communications, or a similar field.
2-4 years experience
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time, with or without notice.
In compliance with NYC's Pay Transparency Act, the annual salary range for this position is $75,700 - $92,000. St. John's University considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/training, key skills, internal peer equity, as well as market and organizational considerations when extending an offer.
This position may be relocated to any of St. John's University's physical locations at any time
St. John's offers a competitive compensation program which is commensurate with your qualifications, experience, and contingent upon the departmental budget. We also offer an extremely comprehensive benefits program to meet the diverse needs of our workforce. Along with exceptional benefits such as medical, dental, life insurance, long term disability insurance, tuition remission, generous 403(b) employer contribution, employee assistance program, and liberal paid time off policies, faculty and staff can also enjoy St. John's performing arts, libraries, bookstores, dining facilities, campus recreation and sporting events.
Any offer of employment is subject to receipt by St. John's University of satisfactory references, verification of employment and education.
St. John's University is an Equal Opportunity Employer and encourages applications from women and minorities. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, status as an individual with a disability, protected veteran status, or any other characteristic protected by law.
St. John's University is Catholic, Vincentian and Metropolitan. We are committed to attracting, motivating, and retaining a highly qualified and diverse workforce to support our mission of academic excellence and the pursuit of wisdom. Known for over 100 years of proud athletic tradition, our Big East excitement keeps Red Storm fans cheering. Ranked among America's top universities by The Princeton Review, St. John's University educates leaders for today's global society through quality academics, high-tech resources and an expanding international presence. With 1,500 Faculty and 1,400 Administrators/Staff, St. John's is a leading Catholic University in the Vincentian tradition, dedicated to making a positive difference in people's lives through active engagement in issues of energy and resource conservation, social justice and global citizenship. These values enhance the academic experience of more than 20,000 undergraduate and graduate students on three residential New York City campuses in Queens, Staten Island and Manhattan; a graduate center in Oakdale, NY; an international campus in Paris, France and Rome, Italy; and learning centers in other locations worldwide.