Job Bank

POSITION SUMMARY

The position develops and implements strategic marketing plans for integrated service lines and program offerings; creating a unified and seamless brand experience for internal/external audiences and key stakeholders to help them stay informed of organizational initiatives, maintaining a positive image of the company. Manages internal and external publications, social media site content, organization of outside vendors, and prepares cohesive summaries of digital and all marketing analytics to report to internal and external audiences. Supports the development of executive-level communications to create strategies that increase employee awareness and promote productivity. 

Based on experience and qualifications the average annual compensation for this position will range from  $56,000 to $71,000.  This can be a hybrid (work from home) position. 

ESSENTIAL FUNCTIONS

1. Develops integrated service lines and programs throughout the organization, prepare presentations of marketing plans
2. Develops traditional media such as print materials and branding strategies
3. Writes and edits content for a wide variety of media
4. Manages websites and works with Director of Marketing to identify new content, functionality and updates
5. Manages and monitors multiple social media accounts across several platforms for organization, including content calendar, posting schedule, responding to comments, and monthly reports
6. Manages vendors to assist with department initiatives and company store, and purchasing portal
7. Coordinates and tracks progress of department operational projects
8. Designs standardized collateral materials using Adobe Creative Suite; brochures, infographics, education materials, white papers; primarily for clinical lines of service
9. Coordinates signage needs with facilities and clinical team. Designs signage and manages relationship with external vendor.
10. Represents the organization externally to stakeholders, interested parties and the public
11. Assists in budget planning.
12. Manages charitable giving requests, and organization-wide philanthropic efforts, coordinating approval meetings from physician committee and manages representation at events as needed.
13. Maintains confidentiality regarding all business-related matters

 PRIMARY RESPONSIBILITIES

• Supports the implementation of marketing strategies and assists with research and analysis

• Maintains collegial working relationships and open communication channels with internal and external customers including providers, leadership, and external vendors

• Attends and participates in meetings and events as assigned, including before and after hours

• Provides coverage at events as assigned, including weekend and evening events on occasion

• Demonstrates the ability to be flexible, organized and function under stressful conditions

• Keeps informed with organizational changes and business developments

• Demonstrates professionalism at all times

• Supports the Organization’s Mission and Values

• Displays cooperative behavior and interacts positively and effectively with others to promote a team environment
• Performs other duties necessary to maintain the overall efficiency and continuity of the department
• Is proactive in identifying, reporting and participating in the resolution of any potential or safety issues 

BENEFITS AND PERKS

• Health Insurance (80% company-paid)
• Dental & Vision Insurance Plans
• 401(k) Match and Profit-Sharing Plan
• Life and Accidental Death and Dismemberment Insurance
• Long-term Disability Insurance
• Short-term Disability Insurance
• Generous paid time off
• Voluntary, Employee-Paid Benefits
• Medical Reimbursement Plan
• Dependent Care Plan
• Generous HSA Match

QUALIFICATIONS

• Bachelor’s degree in Marketing, Public Relations, or related field
• 5+ years of relevant experience
• Experience in a physician practice or healthcare setting a plus
• Creative, analytical thinker who can multi-task, is self-directed, and very organized
• Experience in applying data analysis principles to marketing campaigns
• Project management experience, which includes practical application of managing campaigns, events, and business development initiatives
• Solid experience with Adobe programs, including In Design and Photoshop
• Highly skilled in social media and content development
• Superior writing skills
• Solid marketing and technical skills
• Excellent communication, interpersonal and customer service skills
• Ability to work independently and as a collaborative team member
• Solid experience in software systems related to the field as well as standard computer programs
• Ability to work in a fast-paced environment and meet deadlines without fail
• Entrepreneurial mindset with the ability to spot original branding opportunities
• Ability to manage the development and placement of marketing communications
• Ability to identify and facilitate educational speaking opportunities
• Ability to maintain confidentiality                                                                   

PHYSICAL DEMANDS / WORK ENVIRONMENT

• Occasional attendance at after-hours and weekend meetings and events
• Daily operation of various office-based equipment:  fax machine, telephone & voice mail operating system, stationary/lap top computer, e-mail system, cell phone, pager, copier, LCD projector
• Travel to various sites of service
• May be required to sit or stand (presentations/meetings) for extended periods of time
• May spend extended periods operating desktop computer, requiring hand-eye coordination and finger dexterity; and communicating face-to-face, on the telephone and in writings
• Occasional reaching, bending, light lifting