Assistant AD for Marketing/Promotions/Game Experience
Charleston Southern University
Location: North Charleston, South Carolina
Type: Full Time
Summary: Reporting to the Associate Director of Athletics for External Operations, the Assistant Athletic Director for Marketing/Promotions/Game Experience is responsible for enhancement of brand awareness for CSU athletics locally, regionally, and nationally. Must maintain regular, punctual attendance. Evening and weekend work will be required as needed. Must be able to lift and carry up to 25 lbs.
Essential Duties and Responsibilities:
Marketing & Branding. Develop and execute a department marketing plan to enhance all NCAA Division I programs. Maintain records of TURF forms and approvals for all logo use within department. Provide coaches and staff with guidance on brand awareness for both CSU and the athletic department. Communicate Big South Conference branding guidelines as required. Serve as liaison with university Bookstore.
Game Experience & Promotions. Lead department promotional activities for all university and community constituencies. Collaborate with various groups on and off campus to increase participation, enthusiasm, and spirit. Administer and develop opportunities for game day promotions, half-time shows, and other promotional events. Manage and execute student/fan organizations such as Blue Crew and Bucky’s Brigade (Kids Buc Club). Work with Big South Conference to fulfill promotional requirements. Bid out quotes for all promotional materials. Author all gameday scripts and PA reads for announcers. Oversee Cheer, Dance and Mascot program.
Sponsorships & Advertising Sales. Collaborate with Director of Athletics and Associate AD for External Operations for all potential sponsors including game day sponsorships. Assist in Low Country community appreciation events. Oversees all sponsorship agreement contracts and execution of contract terms. Invoices each sponsor monthly per the terms of contract on file. Manages scoreboard advertisement contracts and coordinates requirement logos and graphics to be displayed. Work with Big South Conference to fulfill corporate sponsorship requirements.
Buc Club and Ticket Operations. Assist Associate AD for External Operations with annual ticket sale strategy. Assist with Buc Club membership processing and maintain records. Plan and organize annual Buc Club golf tournament fundraiser event. Assist in EPI ticket taker oversight and Ticket booth operations. Complete monthly Admission Tax report. Oversee Hall of Fame event.
Supervisory Duties. Supervise the head cheerleading coach, head dance coach and student workers and interns.
Perform other related duties incidental to the work described herein.
Education: Bachelor degree in marketing or related field preferred.
Experience: Applicants must have excellent written and verbal communication skills. Excellent computer proficiency with Microsoft Office. Must be able to work effectively independently and as part of a team and to perform duties within parameters of instructions given. Must be able to work well under pressure and meet deadlines, while maintaining a positive attitude and providing exemplary customer service. A minimum of 3-5 years’ experience in a similar position is strongly preferred.
This job description is not designed to contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.
Charleston Southern University, founded in 1964 as Baptist College, is an independent comprehensive university located in North Charleston, South Carolina, United States. Affiliated with the South Carolina Baptist Convention, the university's vision is to be nationally recognized for integrating faith in learning, leading and serving. NCAA Division 1 member of the Big South Conference.