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Job Summary

The Senior Director of Marketing and Communications provides leadership, strategic direction, and oversight for the development and implementation of a fully integrated marketing and communications plan which supports the institutional vision and goals (recruitment, retention, and research).

Reporting to the Vice President for Enrollment and Retention Management (ERM), the Senior Director will be responsible for developing, implementing, and assessing strategic and integrated communications and marketing plans which include print, social media, electronic, and direct mail communications to critical university constituents. The Senior Director will be responsible for coordinating strategic market research necessary to inform the development of new marketing and communications activities as well as other assessments of customer satisfaction.

The Senior Director will work in conjunction with senior leaders in the Division of Academic Affairs on brand positioning, key message development, and agency roles. This role will oversee the responsibility for content strategy and execution for the division. This includes working with leadership on strategic priorities and identifying areas of integration within units

across the full division.

The Senior Director will work with Academic Deans, Associate Deans, and the Associate and Assistant Provosts to develop marketing plans that effectively communicate the Universitys academic strengths to target audiences.

This position collaborates closely with the central University Marketing and Communication Division, in order to reinforce the strong connection between Academic Affairs, Enrollment Retention Management, and Marketing and Communications.

Qualifications

• Bachelors required and Masters in Marketing, Communications/Public Relations or MBA preferred

• 7 â“ 10 years of direct experience in marketing and communications

• Experience working in higher education, admissions marketing experience preferred

• Experience working with website content management systems and use of e-communications in creating marketing and communication plans

• Experience in the development of print materials and direct mail campaigns

• Experience writing copy and editing

• Experience managing budgets

• Market research skills

• Supervisory experience required

• Direct experience developing and implementing strategies to achieve institutional objectives.

• Exceptional communication skills, strong analytical budget, and leadership skills are required.

• Ability to work in a rapidly changing environment

Applicants must include: 1) a cover letter; 2) a resume/curriculum vitae.  You can upload these items on the third page "My experience" of the application

Vaccine Protocol

Saint Louis University requires COVID-19 vaccinations  for all students, staff, and faculty who are physically present on our St. Louis campuses. As a prospective and/or a new employee at Saint Louis University, you will be/are required to comply with the Universitys vaccination protocol. Proof of full vaccination is required before the start of employment in order to work at Saint Louis University. If you are not vaccinated, you are required to begin the vaccination process at the time of your first day of employment and submit proof of full vaccination within 30 days of your start date. Exemptions may be granted on the grounds of religious beliefs or medical circumstances. Failure to comply with the vaccine requirement within 30 days of an employees start date will result in termination of the employment.  Proof of vaccine will be submitted through an online portal made available to you during your Workday onboarding tasks.