Senior Marketing Communication Assistant 6955BR National Technical Institute for the Deaf NTID Enrollment Management
Detailed Job Description The Senior Marketing Communication Assistant position will provide support to the Associate Director of Admissions & Marketing for day-to-day direct marketing activities related to the recruitment of new students to NTID, as well as additional support to the front office staff. Key tasks will include managing the delivery and mailing of all communication materials (paper and electronic), becoming proficient in RIT's Slate admissions system, and maintaining an effective communications calendar.
Execute and monitor the admissions communication flow, including performing mail merges, printing and sending large volumes of paper mailings, and emailing information through the Slate database.
Leverage the Slate admissions system for query writing and management, generating student mailing lists, and establishing email layouts and image placement.
Manage image files to be used for email campaigns, including sourcing, resizing, and optimizing.
Coordinate with RIT's print and postal units to ensure all printed materials and mailings are accurate and are received by the admissions office and/or mailed out on time.
Maintain an accurate and effective communications calendar that will assist in driving attendance at virtual and in-person events, and engaging prospective students to apply, complete applications, or pay deposits.
Responsible for the timely packaging and shipment of recruitment materials for the admissions counselors, conference materials, and individual requests from internal and external audiences.
Responsible for tracking inventory and identifying when publications or other materials need to be replaced based on usage from regular communication flow, recruitment trips or conferences, and on-campus activities.
Responsible for ordering letterhead, paper, envelopes, and other supporting marketing-related communication flow materials.
Student Worker Oversight
Under the supervision of the Associate Director of Admissions & Marketing, responsible for the training and daily oversight of at least one student worker.
Assign appropriate duties, and supervise completion of those duties.
Keep student worker training materials updated.
Department/College Description National Technical Institute for the Deaf at Rochester Institute of Technology
Associates degree in Marketing, Communications, Business, or related field, with a strong focus on technical and programming logic skills - particularly familiarity with database systems
Bachelors degree strongly preferred, in Marketing, Business, or related field, with a strong focus on technical and programming logic skills - particularly familiarity with database systems
1-3 years office experience
Fluency in American Sign Language and familiarity with Deaf culture or ability to achieve fluency in three years.
Knowledge of a CRM system (like Slate), and a good understanding of how databases function, including the ability to develop logic to retrieve data fields, build queries, and run reports
Knowledge of basic HTML and image management
Ability to lift up to 30 lb. boxes of print publications
Exceptional communication skills and the ability to build rapport with prospective students via email marketing messages.
Attention to detail and accuracy
Strong customer services skills
Collaborative team player, and ability to work independently
Skilled in Microsoft Office suite, especially Excel
Skilled in creative thinking, problem solving, and process improvement
Demonstrate excellent communication and grammar skills, including, but not limited to, proofreading written communication to ensure accuracy
Professional Area: Employment Category: Fulltime Staff Job Function:Wage Band: 114H
Rochester Institute of Technology, the 10th largest private university in the U.S., is among the worlds leading technological universities. Its 18,000 undergraduate and graduate students from all 50 states and more than 100 countries are enrolled in over 200 academic programs, including 7 interdisciplinary Ph.D. programs. A pioneer in experiential education, RIT was the first to offer undergraduate degree programs in biotechnology, information technology, software engineering, and microelectronic engineering. As home to the National Technical Institute for the Deaf, the university offers unparalleled academic opportunities and services for the deaf and hard-of-hearing. Founded in 1829, RIT has 115,000 alumni throughout the United States and around the world. RIT has been named by the Chronicle of Higher Education as one of the 'Great Colleges to Work For.' RIT is a National Science Foundation ADVANCE Institutional Transformation site, and is responsive to the needs of dual-career couples through the Upstate NY Higher Education Recruitment Consortium. For more information, visit www.rit.edu/overview/rankings-and-recognition and www.rit.edu.
As a member of the RIT community employees receive a well-balanced benefits package that offers a variety of choices and access to additional employment advantages. These benefits, combined with an employees pay, provide a total compensation package that can be tailored to meet your needs. More on RITs Benefits, Health & Wellness program can be found at: https://www.rit.edu/fa/humanresources/content/benefits-health-and-wellness
RIT does not discriminate. RIT is an equal opportunity employer that promotes and values diversity, pluralism, and inclusion. For more information or inquiries, please visit RIT/TitleIX or the U.S. Department of Education at ED.Gov
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Founded in 1829, Rochester Institute of Technology is a diverse and collaborative community of engaged, socially conscious, and intellectually curious minds. Through creativity and innovation, and an intentional blending of technology, the arts and design, we provide exceptional individuals with a wide range of academic opportunities, including a leading research program and an internationally recognized education for deaf and hard-of-hearing students. Beyond our main campus in Rochester, New York, RIT has international campuses in China, Croatia, Dubai, and Kosovo. And with more than 19,000 students and more than 125,000 graduates from all 50 states and over 100 nations, RIT is driving progress in industries and communities around the world. Find out more at www.rit.edu .