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DIRECTOR OF ACQUISITION MARKETING, MIT Technology Review (MITTR), to shape and drive growth and scale for MIT TR. Will lead a team that builds a strategy to drive brand awareness, acquisition, and conversions across all channels. Responsibilities include cultivating interest in how technology affects business and society, building the MIT TR brand, and expanding its brand reach through events; creating multichannel marketing plans; advocating for brand, voice, and identity of MIT TR across all channels; designing and overseeing thoughtful marketing plans optimizing the customer journey across multiple channels; building campaigns that attract and convert prospects; owning copy and creative execution for all promotions; managing vendors as needed; developing detailed understanding of customer needs and requirements and acting as an advocate in pricing and bundling decisions; and performing other duties.
REQUIRED: B.A./B.S.; at least five years' marketing experience, preferably in media; experience leading and managing digital and social marketing, including email, newsletters, organic and paid social media, display advertising, search and print channels; solid understanding of website and marketing analytics tools, e.g., Google Analytics, social media listening tools, audience segmentation, and surveys to optimize; experience planning campaigns and activities informed by data analytics and customer insights; collaboration skills and experience working across multiple stakeholders, leadership, and external agencies; excellent project management and organizational skills; meticulous attention to detail; direct response copy skills; experience with landing page optimization strategies; and ability to manage multiple short and long-term projects simultaneously and communicate timelines across teams. Job #21321-10
The mission of MIT is to advance knowledge and educate students in science, technology and other areas of scholarship that will best serve the nation and the world in the 21st century whether the focus is cancer, energy, economics or literature