Develops and executes more than 20 journal marketing plans annually, with guidance from the Associate Marketing Director.
Collaborates with publishers, journal office partners, and the Associate Marketing Director to identify a journalâ™s communications needs, which may include driving submissions, increasing usage, improving circulation, or earning publicity.
Recommends and implements the most effective marketing strategies for achieving a journalâ™s communications goals.
Manages journal marketing budgets, including the selection and submission of allocations and timely reconciliation.
Manages journal-specific publicity activities, including hiring freelance writers, article recommendations, press release distribution, and media list maintenance.
Plans representation at conferences to ensure journals reach the appropriate academic audiences.
Travesl to, and represents the Journals Division and the Press at, academic conference exhibits.
Coordinates with the Senior Marketing Analyst to report on key marketing metrics and activities for ad hoc and annual reports.
Manages external print, design, and promotional vendors to ensure timely and accurate delivery of marketing material.
Collaborates with the Books Division to recommend and execute cross-promotional activities.
Performs web updates using a content management system or basic html.
Completes basic graphic design tasks for marketing material updates.
Creates and distributes mass marketing emails.
Event and reception planning.
Manages the Journals Divisionâ™s advertising program, which includes scheduling insertions, processing invoices, providing quality control for art files, and expanding advertising revenue.
Manages recurring monthly updates to news and graphic content on the Journals Divisionâ™s website.
Monitors, analyzes, and reports on sales and circulation activity. Analyses possible solutions using standard procedures. Conducts market research, analyzes results and develops marketing strategies based on findings. May participate in developing new products and services, and determining new markets.
May train the work of lower level marketing staff.
Performs other related work as needed.
A minimum of four years of related experience.
Technical Skills or Knowledge:
Basic web editing skills.
Basic graphic design knowledge.
Knowledge of database, word processing, and spreadsheet software.
Excellent verbal and written communication skills.
Attention to detail.
Respond quickly and appropriately to emails and queries.
Work as part of a team.
Work independently with a high degree of initiative.
Work on multiple projects simultaneously, set priorities, and meet deadlines.
Manage stressful situations.
Represent organizations positively to internal and external clients.
Set up and break down exhibits at academic conferences.
Cover Letter (required)
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