Associate Director of Admissions - Marketing and Recruitment - Associate Director 2
Location: Mahwah, New Jersey
Internal Number: 187802239
This is a full-time, managerial position, and days of work and hours are Monday through Friday, 8:30 a.m. to 4:30 pm. Note: This position is in the “NL” category of employment (non-fixed work week) and individuals in this role have no claim or entitlement to time off or cash compensation for hours worked beyond their normal schedule. Occasional evening and weekend work may be required as job duties demand. Compensatory time will not be granted for work done as an extension of the regular work day. It is the policy of the College to grant hour for hour
Mission: Ramapo College of New Jersey is New Jersey’s Public Liberal Arts College, dedicated to providing students a strong foundation for a lifetime of achievement. The College is committed to academic excellence through interdisciplinary and experiential learning, and international and intercultural understanding. Ramapo College emphasizes teaching and individual attention to all students. We promote diversity, inclusiveness, sustainability, student engagement, and community involvement.
Established in 1969, Ramapo College of New Jersey has an enrollment of 5,000 students and offers bachelor’s degrees in the arts, business, humanities, social sciences and the sciences, as well as in professional studies, which include nursing and social work. In addition, Ramapo College offers courses leading to teacher certification at the elementary and secondary levels. The College also offers eight graduate programs as well as articulated programs with Rutgers, The State University of New Jersey, New York Chiropractic College, New York University College of Dentistry, SUNY State College of Optometry and New York College of Podiatric Medicine. The College is ranked as fifth in the Best Regional Public Universities North category by U.S. News & World Report.
Undergraduate students choose to concentrate their studies in one of five schools with more than 539 course offerings and 36 academic programs. Ramapo College boasts an average student/faculty ratio of 18:1 and average class size of 23, affording students the opportunity to develop close ties to the College’s exceptional faculty.
Ramapo College is an Affirmative Action/Equal Employment Opportunity Employer. Ramapo has a long history of advocating, advising, and supporting diversity, equity, and inclusiveness. Examples can be found in its mission statement, strategic plans, degree and course offerings, community outreach programs and other diversity programs. Ramapo’s commitment to diversity and inclusion is infused across all facets of the College; where the environment is welcoming, dedicated to social justice, respectful of freedom of expression, focused on educating and having an ongoing conversation regarding cultural competence and the benefits and importance of diversity.
Reporting to the Director of Admissions, the Associate Director is responsible for the planning and execution of how the Office of Admissions manages, utilizes and integrates the CRM (Technolutions/Slate) in our daily work. The Associate Director supervises the recruitment staff in the Office of Admissions and is the official liaison to the Office of Marketing and Communications. The Associate Director works closely with the Director and Associate Directors to plan and strategize traditional and electronic communication sequences with prospective, applied and accepted students inviting students and families to virtual and on and off campus events and activities. The Associate Director is also responsible for the coordination of all on-campus recruitment events, including but not limited to: Open House, Admitted Student Day, Receptions, Luncheons and newly created events. The Associate Director provides detailed analytical reports on each event, evaluating data and creating recommendations for alignment with the strategic plan; supporting the recruitment team with data and resources to be successful in recruitment and enrollment of students. The Associate Director also partners with team members in managing the student ambassador program, campus tours, and marketing/brand enhancements to benefit the admissions student experience. Coverage for off-campus recruitment events may occur as assigned.
Supervise, train, empower, and evaluate recruitment staff to meet agreed upon enrollment goals; managing and supporting recruitment territories as assigned
Manage and meet enrollment goals in the First-Year Enrollment Plan; including but not limited to the posting and awarding of scholarships and financial aid, processing and review of all first-year applications, decisions, and communications
Manage and develop the admissions CRM (Technolutions/Slate). This includes oversight of the inquiry base, communications stream, application processing and data reporting.
Oversee annual communication planning, analyze and report on relevant data, and make adjustments and recommendations accordingly.
Coordinate all on-campus recruitment events; Open House, Admitted Student Day, other yield events, counselor events and any newly created events.
Manage the on and off campus event and staff coverage calendars ensuring coverage of all events in a strategic manner
Prepare and maintain comprehensive training documentation pertaining to the systems and associated processes, and train college personnel in the use of Slate.
Serve as official liaison to the Office of Marketing and Communications and integrates brand elements into Admissions operations including but not limited to web enhancements, social media planning and execution, third party marketing and admissions management agreements, etc.
Provide monthly data analysis to the Director and Vice President for Outreach and Engagement on strategic admission initiatives
Serve on institutional committees as assigned by the Director of Admissions.
Present Ramapo to external and internal constituencies as needed and directed by the Director of Admissions.
Supports all team members with their use of CRM system and communication plans and management of tasks
All other duties as assigned.
Graduation from an accredited college with a Master’s degree or equivalency as determined by the appointing authority.
Applicants who do not possess the required education may substitute required experience on a year-for-year basis (30 credit hours is considered one year of college).
Minimum of three (3) years professional experience in enrollment management or an admissions environment. Five (5) years preferred.
Experience with a CRM system is required. Experience with Technolutions/Slate preferred.
Excellent public speaking and strategic writing skills
"Ranked by U.S. News & World Report as sixth in the Best Regional Universities North category for public institutions, Ramapo College of New Jersey is sometimes mistaken for a private college. This is, in part, due to its unique interdisciplinary academic structure, its size of approximately 6,008 students and its pastoral setting in the foothills of the Ramapo Mountains on the New Jersey/New York border.Established in 1969, Ramapo College offers bachelor's degrees in the arts, business, humanities, social sciences and the sciences, as well as in professional studies, which include nursing and social work. In addition, Ramapo College offers courses leading to teacher certification at the elementary and secondary levels. The College also offers six graduate programs as well as articulated programs with the University of Medicine and Dentistry of New Jersey, New York Chiropractic College, New York University College of Dentistry, SUNY State College of Optometry and New York College of Podiatric Medicine."