Position Description: UCLA Strategic Communications (StratComm) brings UCLA's mission and values to life by inspiring positive action as UCLA's lead storytellers, reflecting the multifaceted diversity of our university and surrounding communities. Demonstrating and reinforcing the university's commitment to equity, diversity and inclusion (EDI) in all creative work is central to StratComm's success. We believe a workplace culture that values EDI practices is essential to building strong teams, which translates to robust ideas, strategies and creative content that resonate with UCLA's diverse audiences.
Reporting to the Chief Brand Officer, the Associate Director, Brand Marketing is responsible for managing the University's marketing programs and campaigns designed to support StratComm's strategic brand initiatives, including increasing the visibility of the UCLA master brand to key audiences and geographies. Candidates should have broad marketing experience from the client and/or agency side, and be ready to innovate with fresh, disruptive ideas from their past experiences.
The Associate Director, Brand Marketing, is responsible for guiding marketing strategies across all media platforms, directing small team, and serving as key brand marketing lead contact for external and internal partners.
In addition to guiding brand marketing strategy, the leader will influence strategies through UCLA's primary communication vehicles which include, but are not limited to: the UCLA .edu, the UCLA app, social media experiential marketing, admission marketing, and content development. The Associate Director, Brand Marketing, will mentor and motivate team members to work effectively and in the best interest of UCLA.
The position also plays a key role in working with external third-party creative, media, and digital agencies to strengthen UCLA's brand strategy. The role will also work to identify and collaborate with external brand partners on highly visible initiatives.
As a direct report to the CBO, this leader will work closely with other unit leaders to develop process and communication efforts for cross-functional platforms, participating in the department's leadership meetings and is expected to contribute to the overall success of UCLA Strategic Communications.
Duties are performed onsite during normal office working hours. Working hours may occasionally include weekends, and evenings.
The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age or protected veteran status. For the complete University of California nondiscrimination and affirmative action policy, see: UC Nondiscrimination & Affirmative Action Policy, https://policy.ucop.edu/doc/4000376/DiscHarassAffirmAction
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UCLA is known worldwide for the breadth and quality of its academic, research, health care, cultural, continuing education and athletic programs. UCLA offers undergraduate degrees in more than 127 majors and graduate degrees in 198 program areas. UCLA has 11 highly regarded professional schools. Eight are ranked among the nation's top 15 in their field by U.S. News & World Report. UCLA is consistently among the most popular campus in the nation for undergraduate applicants. The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, national origin, disability, or protected veteran status. Benefits:UCLA offers a comprehensive benefits package, including an average of three weeks' vacation per year; an average of 12 days per year sick leave; 13 paid holidays per year; health, dental and optical benefits; life insurance; disability insurance; the University of California Retirement Plan with 5 year vesting and various voluntary UC Savings Plans. There are also special programs and privileges available, such as accessibility to cultural and recreational programs, athletic events, and the University Credit Union.