Senior Digital Marketing Specialist for Development Department
Location: Houston, Texas
Type: Full Time
Required Education: 4 Year Degree
Salary: 64,872 - 97,320
4 Year Degree
Internal Number: 2200024W
UTHealth Houston is looking for a Senior Digital Marketing Specialist to join the Development Communications team and manage the digital presence of the Office of Development. Primary responsibilities include maintaining fundraising websites/webpages using dotCMS and HTML/CSS, managing email services through Constant Contact, collaborating with team members to produce social media content, and evaluating the effectiveness of digital marketing and fundraising activities using metrics to improve performance.
Candidates should possess critical thinking skills and marketing ingenuity to appeal to different audiences and expand brand awareness as well as an understanding of user-centered web design, graphic design and interface principles, and responsive mobile design.
Experience working in any sector with a content management system is required, and experience working with cloud-based CRM and online giving platforms is considered a plus. Basic knowledge of CRM or SQL databases is helpful. Digital and web writing skills are desirable as this person may also produce content.
Plans and executes digital and direct response marketing campaigns on social media, banner ads, email marketing, video marketing and the web content management system.
Analyzes and tracks reporting models in digital marketing and generates monthly reports on all activities.
Collaborates with internal stakeholders and marketing team members to advance projects and maintain a positive image of the university’s fundraising efforts.
Helps to customize email marketing campaigns and pay-per-click ads to meet fundraising needs and to enhance the image of the university.
Assists with content management and maintenance.
Crafts Search Engine Optimization (SEO) content for use on external website and digital marketing advertisements.
Acquires insight into online marketing trends and keep strategies up-to-date.
Supports department-based initiatives to contribute to the success of the university’s fundraising goals.
Assists Development Team members on digital campaign methodologies, landscape, and trends.
As one of the most comprehensive health leaders in the Texas Medical Center, UT System and the U.S. Gulf Coast region, UTHealth offers health care professionals of all disciplines an outstanding work environment. Our talented researchers, educators, clinicians and professionals are committed to building healthier communities in Texas and around the world. While we take a multidisciplinary approach to care, each individual at UTHealth has the opportunity to make a difference by bringing expertise, innovative thinking and dedication to the challenge of advancing human health.