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The incumbent will lead the marketing effort for the Columbia Threadneedle Investments Future Scholar 529 College Savings plan with the goal being to continue to raise assets, educate advisors and clients on the benefits of the plan and increase overall Columbia Threadneedle brand awareness. Responsibilities Lead the marketing effort for the Future Scholar 529 College Savings plan. Create competitive differentiation in the marketplace through delivery of innovative ideas that help support the 529 goals. Develop an overall comprehensive multi-faceted marketing plan to support the four key 529 focus periods. (Tax time, 529 Day, Back to School and Year-end gifting.) The campaigns will support both the advisor and the direct plan