The Senior Copywriter with minimal supervision, assesses, analyzes, proposes Marketing and Public Relations strategies and solutions and manages implementation of multiple complex products or function plans across all entities of Baylor Scott & White Health (BSWH). The Senior Marketing and Public Relations Consultant consults with Hospital Marketing Directors, Presidents and System Senior Executives to determine business objectives and market-segments and develops plan for achieving. The Senior Copywriter convenes system participants in each product to reach consensus on strategies.
The Senior Copywriter evaluates market data, competitive information, and financial data to determine effective Marketing and Public Relations strategies to accomplish business goals of each product and/or function. The Senior Copywriter plans and manages budget for implementing Marketing and Public Relations Programs. The Senior Copywriter leads designated team to plan, execute and measure marketing and public relations support to the organization to accomplish business goals.
The ideal candidate for the Senior Copywriter role will serve as Marketing and Public Relations Counsel to Business Leaders by providing market place evaluation, technical expertise and problem resolution.
Baylor Scott & White Health (BSWH) is the largest not-for-profit health care system in Texas and one of the largest in the United States. With a commitment to and a track record of innovation, collaboration, integrity and compassion for the patient, BSWH stands to be one of the nation’s exemplary health care organizations. Our mission is to serve all people by providing personalized health and wellness through exemplary care, education and research as a Christian ministry of healing. Joining our team is not just accepting a job, it’s accepting a calling!