Develops a content calendar and oversees execution of content marketing strategy to drive awareness for the Rustandy Centerâ™s research, events, programs, and other news.
Works closely with Sr. Associate Director, Brand Strategy and Marketing, to ensure a unified voice and look across all materials and mediums to build Boothâ™s reputation as a leading business school in social impact.
Serves as a content-creator, content-manager, and marketing manager generally to amplify the centerâ™s research, events, and program efforts. This includes partnering closely with the center teams guiding content strategy, crafting stories, and writing social media posts and brand-driven emails, like the Rustandy Monthly newsletter.
Writes, edits, and proofreads content for the Centerâ™s marketing materials, including website, blogs, emails, online ads, social media, and printed marketing collateral. Edits and proofreads Rustandy Center-related marketing materials produced in-house, with vendors, and/or with university partners.
Oversees leadership communications. Drafts and edits talking points, speeches, and presentations for Rustandy Center staff, with a particular focus on external events for leadership. Help prepare leadership for media engagements. Oversees and manages advancement-related communications, including gift announcements, stewardship reports, year-in-review, and donor emails.
Develops strong working relationships with marketing peers at other research and learning centers, Booth marketing, Booth advancement, the Office of Civic Engagement and University Alumni Relations and Development. Develops new relationships with external partners who may further amplify Rustandy Center content.
Oversees brand voice and maintenance of the Rustandy Center blog.
Keeps up to date with the latest in global marketing trends.
Oversees general marketing activities and administration, assisting as needed. During periods of significant activity, these may include general event and program marketing support.
Manages and assigns freelance contract work as needed.
Develops one or more of the following marketing functions: marketing communications and advertising, web blogs or other digital marketing, and market research. Reviews and updates marketing infrastructure which may include one or more database systems, the intranet, and external web sites.
May participate in developing new products and services, and determining new markets. Acts as a resource for and trains lower level marketing staff. May attend trade shows as needed.
Performs other related work as needed.
Bachelorâ™s degree in English, journalism, marketing, business, communications, or related area.
Masterâ™s degree in marketing, communications, or journalism.
A minimum three years of marketing/communications experience.
Previous experience with diverse and geographically dispersed collaborators.
Technical Skills or Knowledge:
Experience with Sprinklr, Marketo, and Sitecore.
Demonstrated proficiency with MS Office (Word, Excel, PowerPoint, and Outlook).
Airtable, Adobe InDesign, Adobe Creative Suite Photoshop experience.
Outstanding verbal, written, and presentation skills, as well as organizational skills. Copywriting, editing, and proofreading skills.
Strong attention to detail.
Demonstrated knowledge of email and content marketing tactics. General knowledge of website best practices, search engine optimization, and social media tactics.
Work independently with little supervision; possess a self-motivated disposition; identify opportunities for improvement and recommend effective changes, all while achieving key objectives resulting in desired outcomes.
Excellent strategic planning, critical thinking, analytical, creative problem solving, and persuasion skills.
Handle multiple detailed tasks/projects simultaneously and meet strict deadlines with frequent interruptions.
Demonstrated ability to work effectively and diplomatically with colleagues, as well as with students, faculty and corporate contacts in a multitude of communication methods i.e., in person, email, phone.
Professional demeanor, including tact, discretion, and a customer service-oriented approach.
This position is currently expected to work a minimum three days per week in the office.
Cover Letter (required)
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