The College of Professional Studies seeks a Marketing Insights Analyst to create and lead all marketing analysis and performance marketing reporting for the college. We are looking for a curious, self-directed, and detail-orientated individual to create and link data structures, marketing reports and synthesize insights to enable the college to make data-informed decisions to improve ROI. The Marketing Insights Analyst will prepare and present data findings on ongoing marketing campaigns alongside top-level enrollment funnel tracking.
Must feel comfortable pulling and leveraging data to make strategic recommendations on email, ad, SEO/SEM and other marketing initiatives. This role will work cross-divisionally within the organization and play an important and direct role in helping the marketing team make the best decisions for the college.
Syracuse University is a place where talent, desire, and opportunity thrive. In 12 different schools and colleges that span the liberal arts and professional disciplines, students, faculty, and staff from diverse backgrounds come together to learn, create, and break boundaries.
The University is also a vital part of the community, providing services as well as being a leader in employee benefits, work-life and organizational development, training, student employment, staff relations, and workforce diversity.
Syracuse itself is located at the crossroads of New York State, and offers a lush landscape of seasons. From fun-filled summers in the Finger Lakes to snowy winters that thrill outdoor sports enthusiasts, the area truly has something for everyone.