The Associate Director of Marketing in the Office of Annual Giving (OAG) at Johns Hopkins University reports to the Marketing & Content Manager.
This role is a member of the Marketing team, and in close partnership with the Marketing & Content Manager, it will manage the creation, implementation, and tracking of multi-channel direct marketing and stewardship campaigns (including direct mail, digital, and other channels) targeting a variety of constituents, including alumni, parents, students, and friends of the university. These campaigns aim to increase alumni donor counts and pipelines, raise reliable and habitual revenue, broaden the base of constituent engagement, and improve donor retention. This role will also have the opportunity to expand our digital footprint, including the use of paid social advertising, digital ads, and earned and paid media.
The Office of Annual Giving is a growing team that currently consists of 20 colleagues who provide annual giving services to the nine schools of the university, various departments of Johns Hopkins Medicine, and several centers and institutes, totaling nearly 40 partners. These annual giving services include developing comprehensive and integrated direct-response solicitation strategies that are optimal for each unit.
Specific duties & responsibilities
In close partnership with the Marketing Manager, assist with the message creation, production calendar, testing of messaging, campaign execution, results analysis, and reporting for nearly 40 units.
In close partnership with the Marketing Manager, execute digital and print marketing campaigns for annual giving appeals, with an emphasis on personalization and scalable segmentation in both the direct appeals and the giving experience.
Expand the current OAG digital solicitation and stewardship footprint that will allow OAG and Johns Hopkins Development & Alumni Relations to be better positioned to meet current and future fundraising goals in a growing mobile/digital society.
Participate in short and long-term strategic planning for the Office of Annual Giving providing analysis of data for trends, areas to improve, and resources related to the direct appeal program.
Utilize reports, data pulls, spreadsheets, and other database tools to track the overall ROI of OAG's appeal efforts.
Expand the current OAG digital/social advertising footprint.
Conduct research on best-in-class marketing programs across sectors and make recommendations to further align OAG strategies with industry best practices.
Other duties as assigned by the Marketing & Content Manager.
Bachelor's degree in related field.
Four years related experience.
Additional education may substitute for required experience, to the extent permitted by the JHU equivalency formula.
Preferred experience in marketing and communications, or development and alumni relations.
Experience developing and deploying web, social, email, and print content.
Experience with website development and maintenance, information architecture, email service providers, content management systems, and HTML.
Working knowledge of paid social media and Google analytics.
Comfortable working in a complex, multi-divisional, results-oriented, fast environment.
Ability to meet deadlines, establish priorities, set objectives, and achieve goals.
Strong organizational skills and sound judgment around prioritizing many and sometimes competing for obligations.
Outstanding interpersonal skills with the ability to listen and respond appropriately to donor and staff inquiries and concerns
Excellent computer skills (Word, Excel, PowerPoint), experience using Salesforce or a similar database, experience using Salesforce Marketing Cloud or a similar email service provider, and ability to learn new technologies as needed.
Ability to work independently as well as on a team.
All applicants are expected to uphold the university's core values which include diversity and inclusion. All staff treats people with dignity and respect by being fair and consistent. We demonstrate an open-minded approach to understanding people regardless of their race, gender, age, national origin, religion, ethnicity, disability status or other characteristics. We show respect for the beliefs and traditions of others; encourage and promote practices that support cultural diversity; and discourage behaviors or practices that may be perceived as unfair, biased, or critical toward people with certain backgrounds.
Classified Title: Communications Associate Working Title: Associate Director of Marketing Role/Level/Range: ATP/04/PD Starting Salary Range: Employee group: Full Time Schedule: Monday-Friday 8:30 am - 5:00 pm Exempt Status: Exempt Location: 01-MD:Homewood Campus Department name: 10001634-Annual Giving Personnel area: University Administration
Please refer to the job description above to see which forms of equivalency are permitted for this position. If permitted, equivalencies will follow these guidelines: JHU Equivalency Formula: 30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience. Additional related experience may substitute for required education on the same basis. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.
**Applicants who do not meet the posted requirements but are completing their final academic semester/quarter will be considered eligible for employment and may be asked to provide additional information confirming their academic completion date.
The successful candidate(s) for this position will be subject to a pre-employment background check.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the Talent Acquisition Office at firstname.lastname@example.org. For TTY users, call via Maryland Relay or dial 711. For more information about workplace accommodations or accessibility at Johns Hopkins University, please visit accessibility.jhu.edu.
The following additional provisions may apply, depending on campus. Your recruiter will advise accordingly.
The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.
Note: Job Postings are updated daily and remain online until filled.
Johns Hopkins University remains committed to its founding principle, that education for all students should be grounded in exploration and discovery. Hopkins students are challenged not just to learn but also to advance learning itself. Critical thinking, problem solving, creativity, and entrepreneurship are all encouraged and nourished in this unique educational environment. After more than 130 years, Johns Hopkins remains a world leader in both teaching and research. Faculty members and their research colleagues at the university's Applied Physics Laboratory have each year since 1979 won Johns Hopkins more federal research and development funding than any other university. The university has nine academic divisions and campuses throughout the Baltimore-Washington area. The Krieger School of Arts and Sciences, the Whiting School of Engineering, the School of Education and the Carey Business School are based at the Homewood campus in northern Baltimore. The schools of Medicine, Public Health, and Nursing share a campus in east Baltimore with The Johns Hopkins Hospital. The Peabody Institute, a leading professional school of music, is located on Mount Vernon Place in downtown Bal...timore. The Paul H. Nitze School of Advanced International Studies is located in Washington's Dupont Circle area.