Akin Gump Strauss Hauer & Feld LLP is a leading international law firm with more than 900 lawyers in offices throughout the United States, Europe, Asia and the Middle East. We are currently seeking a Marketing Technology Manager in our Marketing department reporting directly to the Director of Business Development, Client Development and Campaigns.
The role has hybrid work capabilities and can reside in the Dallas, Houston, Los Angeles, New York, Philadelphia, San Francisco, or Washington, DC office. The core hours will be 9:00 a.m. to 5:30 p.m. Eastern or Central time no matter which office the role resides. The role will be responsible for overseeing the firm’s marketing and sales technology stack, digital marketing efforts and staff. (It does not oversee the firm’s CRM or experience database.) Additionally, the role will help improve data strategy, inbound marketing optimization, email marketing, campaign management, automation, lead scoring, lead lifecycle management, nurture programs, and marketing analytics.
Key responsibilities of this position include:
Oversee and administer the firm's website (RubyLaw), eMarketing (Vuture), SEO platform, proposal system (Proposal Pilot) and other marketing technology software and processes to enable the firm’s growth strategy.
Build testing frameworks (split testing, deliverability and tracking) for continuous optimization of click-through and conversion rates. Ensure adaptive learning from past campaigns to guide future marketing campaigns.
Provide development and technical support for the firm’s alumni site (PeoplePath).
Troubleshoot technical issues.
Manage a team of technologists to ensure excellent service and work product.
Work closely with other departments, such as IT, to support and implement new or enhanced products or services, including analytics and dash-board platforms.
Serve as a liaison between the business development team, our vendors and service providers, ensuring the smooth integration and maintenance of marketing systems.
Deploy and train on marketing technology systems and processes.
Develop and update training materials.
Remain current on marketing technology trends and practices, as well as on existing and new marketing technologies, recommending best in class solutions and processes to assist in developing a marketing and sales technology strategy.
Manage privacy rules and processes in conjunction with the General Counsel’s office.
Budget, review, manage, and process all technical third-party contracts, amendments, and invoices.
BA/BS in Marketing, Business, Computer Sciences or related field
Knowledge of HTML
At least five years of prior marketing technology work experience in a professional services firm; previous law firm experience preferred
Strong proficiency in Content Management Systems, Vuture, Excel, Outlook, Word, and PowerPoint, and data manipulation skills in most common data storage formats (e.g. .XLSX, .CSV, etc.)
Demonstrated project management experience and experience managing a website
Proven people manager
Ability to work independently and with a team
Strong attention to detail and excellent organizational and time management skills; ability to prioritize and work concurrently on a variety of projects and requests, providing a solutions-oriented approach to ensure user satisfaction and meeting deadlines
Excellent analytical and problem solving skills
Demonstrated initiative, ownership of and commitment to projects and the job
Excellent written and verbal communication skills; ability to communicate effectively and tactfully with individuals at all levels within and outside of the firm
Commitment to maintaining confidentiality of firm information
Availability to work extended hours as necessary to complete tasks
Commitment to professional growth and development
The base salary range for this position in New York City is $117,000 to $160,000. Additional information about benefits and rewards can be found here.
Akin Gump Strauss Hauer & Feld LLP’s reputation as an outstanding, service-oriented global law firm begins with our people. Collegiality, Commitment, Excellence, Integrity and Intensity are the core values and guiding principles behind how we approach our work and how we approach working with each other.
The diverse talents and essential contributions of our professional and administrative staff and paralegals are one of our strongest assets. We seek to attract, develop and retain the very best professional and administrative talent in the legal services industry by providing a dynamic work culture that promotes respect, diversity, collaboration, service and growth. We also offer comprehensive benefits designed to help our employees balance their work/life responsibilities, as well as continuing professional development opportunities. The long tenure of our employees speaks to the strength and appeal of our culture and values.
We recognize that people desire to be part of something, to make a difference. Our professional and administrative staff not only team with our lawyers to provide stellar service to our clients, but also work side by side with our lawyers to make a diff...erence in our communities by tutoring and mentoring children in local schools; donating clothes, goods and other services to those re-entering the workforce or in need; and participating in fun-runs and other fundraisers for various charitable causes.
If you are interested in learning more about the work we do, our offices and available administrative and professional staff positions, we invite you to explore our website at www.akingump.com