Director of E-Marketing Optimization and Innovation
The Philadelphia Orchestra and Kimmel Cultural Campus
Location: Philadelphia, Pennsylvania
The Director of E-Marketing Optimization and Innovation oversees the strategic direction and vision focused on multiple critical aspects of our patron journey for both The Philadelphia Orchestra and the Kimmel Cultural Campus including across our outbound communication software and digital landscape for to create a customer experience that remains seamless, as well as how our experiences come to life for our customers across the digital stage. The Director will lead a team to develop capabilities and enhancements to attract, engage and retain audiences, to deliver a superior and highly personalized communications, and most importantly to drive profitable audience growth. The Director uses their strong arts and technical understanding to influence and collaborate with fellow digital, TP, and IT leaders and to prioritize staff time and marketing spend to deliver the highest ROI with the best experience for the customer. The Director is highly engaged in emerging e-mail, SMS, ticketing, and outbound online trends and uses forethought and data to influence senior leaders and to guide their teams to identify the most valuable opportunities for the organization. The Director uses data and analytics to test and measure all enhancements and to closely monitor all outbound e-communications performance. The Director will work closely with the Director of Digital Marketing and the Marketing Manager, Customer Journey to develop a cohesive outbound strategy that becomes reflected in all digital touchpoints. The Director embodies the POKC Mission, Vision, and Values in their behavior and in all that they do. Performs other duties as assigned.
Strategic Product Oversight:
Acts as a customer experience advocate in considering digital marketing decisions that will impact the customer. Envision new ways to engage customers.
Identify solutions to the cross-functional implications of all decisions and ensure that critical business issues are surfaced and considered with leaders.
Champion a positive approach to leadership and partnership, being a bridge builder to finding results through innovation.
Support team members though organizational change with positivity and inclusion.
Executive Stakeholder Management:
Develop and maintain relationships with all teammates.
Lead teams in partnering with key stakeholders to develop clear and complete strategic roadmaps and business requirements and oversee prioritization and tradeoff decisions with cross functional senior leadership team.
Ensure that all relevant parties and key stakeholders are informed of status of projects from concept through launch and of business results and outcomes.
Identify key metrics (KPIs) for e-communications and other projects and socialize at all levels from within marketing team, to IT partners, to leadership team. Socialize results and metrics post-launch.
Create and deliver senior leadership and executive updates for a variety of forums.
Build, lead, develop, and inspire team members responsible for defining and delivering a digital capability roadmap.
Create and foster career development and growth paths for team members in alignment with company and colleague objectives.
Raise awareness of plans, insights, and accomplishments in order to facilitate cooperation across departments and to build a highly performing, highly motivated team.
Support direct reports with ongoing prioritization and resource allocation to ensure that the crucial business initiatives are delivered.
Hiring, retention, and succession planning for all direct reports.
Ability to work a flexible schedule based on department and company needs and to travel occasionally for professional development and digital marketing conferences.
About The Philadelphia Orchestra and Kimmel Cultural Campus
Transforming lives daily through the arts.
The Kimmel Cultural Campus believes that the arts build strong communities and are essential to enhance the human experience.
The Kimmel Cultural Campus engages the region’s diverse communities in art through performance and education. Our Cultural Campus serves as an inclusive and preeminent place to enjoy exceptional experiences that reflect the spirit of the Philadelphia region.
The principal means by which Kimmel Cultural Campus achieves its mission include:
People: Cultivate a creative, inclusive, socially-responsible community where artists, guests, staff, donors, and volunteers share experiences that are delivered with pride and integrity.
Exceptional Experiences: Collaborate, present, and produce to ensure a broad range of relevant and meaningful performances, events, and artistic programs, including support to artists in the creation of new work for the Campus that serves the region’s audiences.
Arts Education: Educate the region’s young people through access to quality arts experiences and multi-year opportunities to see, make, and understand the performing arts both... on the Campus and in communities.
The Cultural Campus: Operate venues and nurture assets that deliver diverse and vital arts experiences, are a proud home to its Resident Companies, and are active gathering spaces for social and community events. These venues include the Kimmel Center for the Performing Arts, The Academy of Music, and the Merriam Theater.
The diversity of our region is our strength and Kimmel Cultural Campus is dedicated to creating a diverse and inclusive cultural campus that reflects our commitment to an environment where everyone feels welcome and valued onstage and off.
The Kimmel Center for the Performing Arts began to take shape in 1996 when two projects came together: The Philadelphia Orchestra's ongoing plan to build a new home for itself, and a plan of then-Mayor Edward G. Rendell to provide a much-needed venue for some of Philadelphia's most prominent performing arts companies and for touring presentations. With the generous consent of The Philadelphia Orchestra, which had acquired a property at Broad and Spruce Streets, the two plans were merged under the supervision and management of a new organization, the Regional Performing Arts Center (RPAC).
Today, the original dream has grown into a full Campus of buildings and represents 164 years of artistic inspiration along Philadelphia’s Avenue of the Arts. The Kimmel Cultural Campus incorporates public amenities and operates three major venues:
The Kimmel Center for the Performing Arts, which is home to Verizon Hall (2,500-seat concert hall), Perelman Theater (650-seat recital theater), and SEI Innovation Studio – a 2,688 sq. foot black box theater,
A renovated and upgraded Academy of Music (2,900 seats)
And the Merriam Theater (1,841 seats).
Our rich history spans over a century and a half, representing a generations-long commitment to presenting the transformative power of the arts to Philadelphians.
In Summer 2021, The Campus introduced a new alliance and formation of a parent company with The Philadelphia Orchestra. The two organizations join forces to present great performances and impactful education and community programs – charting a better shared future together – under the leadership of President & CEO Matías Tarnopolsky.
The Philadelphia Orchestra and Kimmel Center, Inc.
Together we’re creating a vibrant cultural future for Philadelphia.
On June 17, 2021, The Philadelphia Orchestra and the Kimmel Center announced a pathbreaking partnership to create a brighter, more inclusive, innovative cultural future for Philadelphia: The Philadelphia Orchestra and Kimmel Center, Inc.
This new organization will reimagine the power of the arts to bring joy, create community, and effect change—to uplift all Philadelphians. We are uniting from a position of strength to bring the greatest performances and most impactful education and community programs, in person and digitally, to the diverse audiences of our city, and beyond.
With the Kimmel Center’s Verizon Hall as the home to The Philadelphia Orchestra, the Kimmel Cultural Campus' facilities host seven Resident Companies: Verizon Hall is home to The Philly POPS®; Perelman Theater is home to PHILADANCO!, The Chamber Orchestra of Philadelphia, The Philadelphia Chamber Music Society, and Curtis Institute of Music; and the Academy of Music is home to Opera Philadelphia and Philadelphia Ballet.