Associate Vice President for University Marketing and Communications
University of San Diego
Location: San Diego, California
Type: Full Time
4 Year Degree
Internal Number: 3598153
Bryant Group is proud to partner with the University of San Diego to recruit theAssociate Vice President for University Marketing and Communications.
The Associate Vice President for University Marketing and Communications (AVP) serves the University of San Diego (USD) as the chief spokesperson and senior communications officer.
The AVP develops and drives the institutional brand and marketing. This role advises the president and university leadership on all communications and issues related to the institution's reputation. The AVP influences university digital and print content and manages the leaders of USD's award-winning teams in media relations, publications, creative services, and brand marketing and communications.
The University of San Diego is a Catholic university for the 21st century founded on the pursuit of academic excellence. This focus on academic excellence—inspired by faith, infused with contemporary Catholic values, and nurtured in a warm, community environment—empowers innovative, confident, original thinkers to make positive contributions by confronting humanity's urgent challenges in places near and far.
USD serves 9,000 students with 43 bachelor's degree programs with 56 minors, 36 master's degrees and Juris Doctorate (JD), five LLM degrees, four doctorates, and dual degree programs from seven schools and colleges.
With its 16th-century Spanish Renaissance architecture, USD's stunning campus was ranked the #1 Most Beautiful Campus by Princeton Review. Additionally, Washington Monthly ranked it in the top 2% nationwide for its commitment to public service.
Essential Job Functions (partial list)
Institutional Marketing and Communication Strategies • Act as a leader, advocate, strategist, and counselor within the context of the mission, goals, and strategic directions of a comprehensive, contemporary Catholic university. • Serve as a trusted advisor and confidant to the president as well as other senior leaders across the university. Build credibility with and serve as a strategic marketing and communications counselor to the university's senior management team. • Able to keep a "finger on the pulse" of the relevant issues and trends that could affect the institution's reputation as a national Catholic university and keep the appropriate executives apprised of such issues. Provide strategic counsel on reputation management and other such issues to university management. • Possess the ability to articulate the university's strategic directions and goals and to enhance the university's reputation and visibility locally, nationally, and internationally.
Crisis and Issues Communications Plan • Develop and implement crisis and issues communications strategies to complement the university's safety and emergency plans, including the Critical Incident and Emergency Response Management Plans, which incorporate both the Sensitive Issues Team (SIT) Guidelines and the Critical Incident Response Team (CIRT) Protocols. • Efficiently and effectively implement the Crisis and Issues Communications Plan to: • Activate response protocols (e.g., phone trees, media response) per the CIRT Response Protocols or SIT Guidelines, as appropriate; • Determine and prioritize key audiences; develop and deploy messages accordingly. • Monitor coverage and social media responses to determine: • If and how well messages are being received. • If there is a need to correct misinformation or rumors. • Communicate additional information as quickly as possible. • Assess the effectiveness of the response with after-action review. • In coordination with the Department of Public Safety, create advance scripting of crisis communications messages and regularly review pre-existing templates for various scenarios.
Departmental Management (partial list) • Work with the UM&C leadership team to ensure strategic outreach and communication of institutional priorities, signature events, and public service to key constituencies. • Oversee the Publications department and the writing, design, and production of all print and electronic publications, including but not limited to USD Magazine, the President's Report, and the Fact Book. • Oversight and strategic management of fiscal resources and financial compliance protocols. • Responsible for the development of and adherence to budget allocations supporting a university-wide communications strategy.
Education (partial list) Minimum requirements: • Bachelor's degree. • Minimum of seven years executive-level experience in marketing and communications, community relations, public relations, institutional advancement, or related fields.
Performance Expectations (partial list) • Strong sense of integrity and ethical conduct. • Cultural competency and sensitivity a must; ability to understand different cultural contexts, viewpoints, and faith traditions; demonstrate respect for others, adapt to different cultural settings; and accept cultural differences. • Ability to articulate the significance of USD's Catholic identity, mission, core values, and strategic directions in maintaining and advancing the university's profile, reputation, and position. • Lead a collaborative approach to strategic planning, proactive problem-solving, and institutional positioning.
To submit your name for confidential consideration or to nominate a colleague, email Bryant Group: Info@bryantgrp.com
Priority will be given to application materials received by November 30, 2022
The University of San Diego is an equal opportunity employer committed to diversity and inclusion and is especially interested in candidates who can contribute to the diversity and excellence of the campus community.