Anticipated first round of interviews to begin no later than November 30, 2022
Definition of Classification:
The Recruitment Marketing Specialist develops and executes marketing and communications tactics in support of recruitment marketing initiatives. This position works on content for print, web, email, social media, and digital marketing campaigns designed for prospective students (both traditional and nontraditional) and their influencers.
Reporting to the Director of Strategic Marketing, the Recruitment Marketing Specialist, serves as a member of the marketing and communications team responsible for building the reputation and recruiting academically strong and diverse community of learners. They will partner closely with academic units as well as with the admissions teams to communicate with different audience personas. They will understand both brand voice and audience need to develop personalized/segmented content.
Duties and Responsibilities:
Collaborates with admissions and academic units in the design and implementation of marketing and communications in support of recruitment marketing plans.
Collaborates with Communications Operations Manager in Enrollment Systems Operations and Analytics (ESOA) team on production of print, text, and email communication plans.
Works closely with ESOA on analyzing communication effectiveness; develops and shares effectiveness report and adjustments with key stakeholders.
Provides support to the Manager of Web Content Strategy on specific information related to future students and families on Redlands.edu.
Creates campaigns for admissions social media channels including but not limited to Instagram, Facebook, Snapchat, YouTube.
Working closely with grad and undergrad admissions as well as Communications, identifies, researches, and writes student stories for dissemination through websites, social media, email, and print.
Collaborates with and helps coordinate efforts and information for external digital marketing partners and vendors for student recruitment campaigns.
Helps coordinate and execute digital integrated marketing campaigns.
Creates and executes segmented communication plans that target all phases of the admissions funnel for prospective students and for key influencers.
Reviews effectiveness of efforts on an ongoing basis with team to determine adjustments.
Performs other relevant duties as assigned.
Any combination equivalent to, but not limited to, the following:
Bachelor's degree in Communications, Marketing or Business, or related field.
Three years of experience in marketing, communications, admissions, or related experience.
Experience working in a communications role that supports recruitment, enrollment management and/or admissions activities is preferred.
Knowledge and Skills:
Excellent skills in creating content, copywriting, and copyediting.
Ability to write in the university brand voice in a way that is concise, engaging, and prompts action.
Understands different personas; adept at writing to their needs, motivations, and tone.
Possesses keen attention to detail.
Ability to multitask and project manage effectively.
Strategic in approach as well as tactical in execution.
Strong organizational skills; handles and prioritizes multiple and complex assignments/projects.
Effective project management, quality control, and proofreading
Ability to be creative and flexible.
Ability to understand data to better inform recruitment strategy.
Ability to work independently with little direction.
Excellent written/oral communication and interpersonal skills.
Proficient computer skills using Microsoft Office Suite and other applications.
Familiarity with Slate systems.
Ability to maintain confidentiality and act with professionalism, sensitivity, and neutrality.
Must be able to competently interact with a culturally and ethnically diverse population of students, faculty, and staff.
Physical Requirements/Working Conditions:
Standard office and field setting. Duties performed are in an office environment while sitting at a desk or computer workstation or in meetings. At least minimal environmental controls to assure health and comfort.
Incumbents regularly sit for long periods of time; speak clearly and distinctly to provide information; see to read fine print and operate computer; hear and understand voices over telephone and in person; use hands and fingers to operate an electronic keyboard or other office machines; walk on a regular basis; travel to various locations; finger dexterity may be required to utilize and operate the specialized tools and equipment; distinguish colors and have depth perception; reach with hands and arms; pushing, pulling and lifting; on occasion may stoop, kneel or crouch; and lift, carry and/or move objects typically weighing up to 10 pounds. There may be exposure to inclement weather as well as to dirt/dust, chemicals/solvents, and noise with occasional exposure to temperature extremes and vibrations.
TO APPLY: A resume/CV and cover letter are required. In compliance with The Americans with Disabilities Act, if selected for the interview process and accommodations are needed please call (909) 748-8040.
BACKGROUND CHECKS:The University of Redlands is committed to providing a safe campus community. As part of that commitment, the university conducts background checks for applicants being considered for employment.
INFORMATION REGARDING COVID-19: New employees are required to submit proof of having received the full course dose of an approved COVID-19 vaccine including a booster or submit an exemption request for medical or religious reasons within sixty (60) days from your date of hire.
The University of Redlands is again among the top 15 western master's universities in U.S. News & World Report 2012 Edition - America's Best Colleges. It is also ranked as an A+ School and a "Great School, Great Price." Since our founding in 1907, we haven?t wavered from our promise: a transformative education in an environment of academic rigor and personal responsibility, where you can blend what you learn in the classroom with life skills that will help you affect positive change in the world.