Join a team with 50 years of success in the real estate industry! Lincoln Property Company is currently hiring for a Regional Marketing Manager to help coordinate marketing efforts and strategy at the site level. We are looking for an enthusiastic person who enjoys being hands-on. Does this sound like you? Join us!
Founded in 1965, Lincoln Property Company is one of the largest and most diversified property management companies in the United States. Lincoln maintains a presence in more than 200 cities in the U. S. and 10 countries throughout Europe. Our mission is to be a company for people, a company about people.
The primary role of a Regional Marketing Manager is to assist the Regional Marketing Director in creating and facilitating the implementation and execution of marketing initiatives at the community level. The Regional Marketing Director (RMD) and Regional Marketing Associate work together and act as liaisons between the Corporate Office, Regional Management and Community Teams on marketing projects.
The primary duties of the Regional Marketing Manager include, but are not limited to, the following:
Understand and have a working knowledge of national marketing platforms including Entrata, Rent Cafe, LeaseLabs, Ellis, Chatmeter ,Modern Message and Lead Management tools to include Lead2Lease, I luv Leasing, Entrata Lead Management and Rent Cafe CRM.
Assist with takeovers/transitions. Ensure technology feeds and integrations are in place and working correctly.
Assist RMD with photo loads to Entrata, Rent Cafe, Google My Business, Lincolnapts.com and Yelp.
Assist RMD stabilized and repositioned communities who are experiencing marketing challenges and poor occupancy.
Able to assist the RMD in analyzing leasing reports on a weekly basis to anticipate and combat downward occupancy trends.
Assist RMD in Analyzing marketing reports to stay apprised of rent and marketing trends.
Develop, maintain, and evaluate leasing initiatives and community promotions.
Identify and provide additional marketing support to underperforming communities.
Create excitement and enthusiasm for new initiatives and campaigns among community teams.
Coordinate and implement Corporate Advantage Program contacts and Outreach Marketing Programs for the on-site team to utilize.
Shop competing properties to stay abreast on the marketability of floorplans, amenities, prices, and current market trends.
Ensure Google Analytics profiles are set up for each community website through the corporate office and review on a weekly or monthly basis.
Complete website audits and assist with minor website revisions like managing photos/floorplans/amenities etc in CMS systems and ensuring all images have alt tags.
Participate in regular review and analysis of existing advertising and marketing vendors and tools to ensure maximum ROI for marketing costs.
Ensure that all communities have an updated and impressive portfolio of community photography, working with the RPM and Business Manager for budgeting. Manage and organize digital assets for RMDs.
Perform individual community visits to analyze all aspects of marketing and lease expirations for that community, regardless of current occupancy or location.
Assist RMD with creation of RFPs including market surveys and marketing plans specific to subject property.
Assist RMD with contract requests and filing contracts for communities on the LPC server and on Basecamp.
With the RMD's assistance make yearly budget recommendations for each asset based on custom marketing plans to VP and RPM.
Work collaboratively with leadership at all levels (RVPs, RPMs, and other national leaders) to execute strategic marketing plans that achieve optimum leasing and financial performance.
Assist the RMD with the development and execution of national and regional advertising/marketing campaigns and resident retention promotions.
Maintain communication with your RMD to anticipate and respond to marketing needs (collateral, signage, marketing copy, condition of models).
Attend RMD with weekly owner's meeting and provide marketing materials as needed - monthly marketing audits and compile cost per lease analysis reports.
Setup, claim, and assist with the ongoing monitoring of major social media websites and locational websites (i.e. Soci, Google+/Google+ Local, Instagram, Twitter, Facebook, etc.) as defined by the national marketing department. Monitor social media performance weekly/monthly. Mentor, coach and train community teams regarding effective social media channels and activities. Assist with social posting on regional Facebook and Instagram pages.
Perform ILS and LincolnApts.com microsite audits quarterly.
Setup and review online review sites on an ongoing basis, assisting in the response to online reviews where needed. Ensure each community is utilizing the national reputation management dashboard program.
Assist the RMD in the planning and organization of regional events, which can include sales meetings, vendor and product seminars, meetings, city-wide outreach efforts such as community festivals, and Gold Medallion.
A Degree in Marketing or 1-3 years relevant experience.
Must be willing to work flexible hours/days.
Must have a current, valid driver's license where required.
Must be willing to work weekends.
Must have clear understanding or be willing to learn various property management and/or marketing software.
Able to tour community with clients, including walking the community and climbing stairs.
Remote Position with Required Travel
Lincoln Property Company offers competitive pay, a benefits package that includes health, dental, vision and 401(k) and opportunities for career development and advancement.