Information on MIT's COVID-19 vaccination requirement can be found at the bottom of this posting.
DIGITAL MARKETING STRATEGIST, ANNUAL GIVING, Alumni Association (MITAA), to lead and manage digital marketing initiatives for MIT annual giving. Will stay abreast of current trends; create and execute e-mail solicitation campaigns for Annual Giving and campus partners; manage highly segmented e-solicitation and e-cultivation projects and complex testing and analyze results of appeals and campaigns; manage MIT's giving day platform and strategically plan the communication outreach; research and outline original content to execute with contract writers; manage MIT's crowdfunding platform; recruit campus partners to participate and advise on best practices; develop and coordinate, with the marketing strategist, project work of a marketing assistant and monitoring performance; work with contract employees to create fundraising support videos for the Alumni Association's strategic communications and marketing team and solicitation campaigns; create outlines, scripts, and storyboards; and coordinate fundraising social media presence in the MITAA networks.
Job Requirements
REQUIRED: bachelor's degree in a related field; five years of digital or communications experience; strong computer skills and experience with email and digital marketing platforms and Excel; experience setting and implementing strategy, including establishing and meeting goals and priorities; excellent organizational, customer service, problem-solving, and verbal and written communication skills; data literacy; attention to detail; technical proficiency with web development and learning new platforms' user interfaces; and the ability to work both independently and cooperatively (with staff and volunteers). PREFERRED: experience using email marketing software and crowdfunding platforms; a background in fundraising; experience running successful crowdfunding campaigns or days of giving; strong computer skills; knowledge of desktop publishing, design and layout, databases, webpage editing, and video production. Job #22126-8
Must be willing and able to work occasional evenings and weekends.
The mission of MIT is to advance knowledge and educate students in science, technology and other areas of scholarship that will best serve the nation and the world in the 21st century whether the focus is cancer, energy, economics or literature
