Starting Salary $90,000/annually
(Negotiable depending on experience & education)
4 Year Degree
Telecommuting is allowed.
Internal Number: 305
WHAT YOU WILL DO
The Associate Director of Marketing Analytics is responsible for designing and developing customer-centric and actionable analytics solutions, improving analytic operational efficiency, driving innovative analytics methodology development, and leading ad-hoc digital analytics projects. This person will lead efforts to analytically support the MarTech team to ensure consistent quality output on all reporting projects through comprehensive storytelling and data visualization. They will work to develop and grow new client deliverables and explore new technologies/methodologies.
This person will be responsible for managing the Marketing Analytics team and maintaining and enforcing department protocols that are directly related to the departmental objectives. This position requires high-level strategic thinking and a passion for advertising/marketing data.
We are looking for someone who can work with brand strategists and tactical team leads to report on campaign successes and results and tell a story with the data so we can paint a complete picture and tie results back to strategy for our clients.
On a day-to-day basis, the Associate Director of Marketing Analytics will work closely with all teams across MarTech, including but not limited to Brand Strategy, Public Relations, Account Management, and the Customer Insights Team.
Stay current with the client and industry benchmarks by analyzing available insights, including monitoring KPI and campaign performance data trackers, regularly sharing across teams the learnings, with a focus on data accuracy and integrity
Establish and maintain a high quality of data analysis and insights being pushed out by the team
Help identify and articulate key trends and optimization insights
Work with fellow MarTech team leads, Brand Strategy and Account Management to ensure advertising strategies are correctly reported on and optimized successfully throughout the year to meet client key performance indicators.
Understand our client's business and strategic objectives with the ability to generate new and original ideas to enhance client performance
Work with account management to identify untapped revenue potential for clients and work with fellow MarTech team leads to develop omnichannel campaigns to boost these revenue streams
Extract deep analytics insights and work with the team to provide actionable insights and recommendations
Proactively seek ways to address data gaps and quality to improve performance to maximize campaign results
Be comfortable presenting to clients and leaders and share key learnings
Manage the teams time spent against multiple projects, ensuring deadlines are maintained and met
Oversee the delivery of client deliverables and ensure that clients easily understand them and are able to tell the story
Build and Maintain Vendor Relationships
Manage Marketing Analytics-related projects and be a strategic sounding board for cross-functional teams.
Team Management Responsibilities
Coach, mentor, and guide the Marketing Analytics team members, including onboarding new members and providing career development planning and opportunities.
Provide oversight and direction to team members in accordance with Midan policies and procedures
Empower team members to take responsibility for their jobs. Delegate responsibilities and expect accountability and regular feedback
Foster a spirit of teamwork and unity among the team that allows for healthy conflict and expeditious conflict resolution regarding ideas and other matters. Express appreciation for diversity, cohesiveness, supportiveness, and working effectively together to enable the success of each team member and the team as a whole
Consciously create a workplace culture that is consistent with Midan's mission, vision, guiding principles, and values
Lead team members using a performance management and development process that provides an overall context and framework to encourage contribution, including goal setting, feedback, and performance development planning. In conjunction with the MarTech Director, develop team goals annually and monitor individual team goals quarterly
Maintain team member work schedules, including assignments, training, vacation and other paid time off, telecommuting, and covering for absenteeism
Maintain transparent communication in a timely manner. Appropriately communicate Midan's information through team meetings, one-on-one meetings, email, instant messaging, and regular interpersonal communication
In conjunction with the MarTech Director, manage overall operational, budgetary, and financial responsibilities and activities for the marketing analytics team
Plan and allocate staffing and financial resources effectively to meet the team and Midan's goals
Communicate regularly with other members of the management team
WHAT YOU WILL RECEIVE
In addition to a competitive salary, you will receive a great benefits package to include:
Medical, dental, life, vision, wellness program, disability, 401(k), profit sharing, tuition reimbursement, a lucrative paid time off program, and paid holidays
WHY CHOOSE MIDAN
At Midan, we believe that an organization is only as good as its people. Our team combines specialists from all corners of the meat industry — passionate problem solvers, extraordinary creatives, and determined research analysts — all working together in a Great Place to Work-Certified culture.
We are passionate about our team and culture. Midan has been designated a Great Place to Work for the second year in a row. Our core values of Integrity, Family, Community, Passion, Creativity, Accountability, and Commitment are not just words on a piece of paper. We strive each day to “walk-the-talk” and to be a place you’ll want to be long-term. Joining Midan will give you an opportunity to:
M – Meet awesome people that you can form long-lasting relationships with and who care about you as a human being.
E – Engage with some of the brightest and most talented professionals in the industry.
A – Achieve greatness and excel in your area of expertise.
T – Be a part of a great TEAM that believes that in union there is strength and that everyone has something to contribute to the success of our organization.
WHO ARE YOU?
You constantly strive to do a great job and can work independently and in a team environment. You care about quality at every level and have excellent attention to detail. You love to learn and grow and be recognized for your valuable contributions. You're not intimidated by innovation or change. You welcome it! You MUST also have…
8+ years of experience in advertising, customer/consumer insights, strategic planning, or similar field
3+ years managing or leading a team(s) of individuals with a wide range of experience, skill sets, and personalities
2+ years with vendor/agency and/or client-side experience preferred
3+ years working with proprietary and syndicated datasets
Good understanding of the web, media, and content tagging and the impact tagging can have on data quality
Knowledge of: SQL and other database technologies, Google Analytics, Kantar, WebTrends, Microsoft Office, Sizmek, Power BI/Tableau.
Direct experience with online direct marketing, online media, and social media performance analysis
Knowledge of statistical modeling techniques, segmentation, research, lifetime value, and ROI, a plus
Proficient in manipulating and analyzing complex data sets for both planned and ad hoc analysis
Ability to be a self-starter, with demonstrated effectiveness of consultative skills and brand expertise
Strong writing and verbal communications skills, including the ability to read, analyze and interpret information from a variety of sources
Advanced Excel and PowerPoint skills required
Attention to detail and a passion for data storytelling - required
Education, Training and Network (REQUIRED)
Bachelor's degree in Marketing/Advertising, Business Administration, Market Research, Consumer Behavior, Data Analytics, or other related fields.
Proficient in engaging storytelling using consumer insights, data, and other resources available
Experience with visualization tools (Tableau, Power BI, etc.)
Knowledge of best practices in advertising campaign tracking
Experience in Google Analytics (certification in Google tools a plus)
Midan Marketing is the first agency of its kind — a strategic marketing, research and creative agency dedicated to ensuring a prosperous future for all stakeholders in the meat industry.
Our mission is to remind consumers why they love meat and ensure meat remains an important part of their meal choices. We are champions for the value of meat!
Like our principals, many of our team members grew up on family ranches and farms or have worked in the packer/processor, retail and foodservice sectors. Their personal perspectives provide unique insights into our partners and consumers that we share through the talents of our marketing, advertising, creative and consumer research teams.