Job No: 521365 Work Type: Management (MPP) Location: Pomona Categories: MPP, At-Will, Full Time, Marketing/Communications, Telecommute eligible (work onsite as scheduled and/or as requested and telecommute as scheduled)
Type of Appointment: Full-time, Management Personnel Plan (MPP II)
Salary Range: Commensurate with Qualifications and Experience
Recruitment Closing Date: Open Until Filled
First Review: December 5, 2022
REQUIRED- All candidates must submit the following:
Resume or CV
The College of Business Administration is a dynamic and diverse hub of experiential, innovative and global education that transforms lives, organizations, and societies. The College partners with its stakeholders to develop responsible individuals with the skills, knowledge, competencies, and values to be successful in professional careers and broader community, and to contribute to a dynamic global business environment. CBA offers the Bachelor of Science in Business Administration with eight concentrations in six departments and six graduate programs. CBA closely works with the College of Professional & Global Education (CPGE) on self-support graduate programs and certificates. The College of Business Administration is accredited by the Association to Advance Collegiate Schools of Business (AACSB), the global accreditation leader in business higher education. CBA is establishing donor named Graduate School of Business overseeing all CBA graduate programs.
The position is in the College of Business Administration (CBA) Dean's Office with a direct focus on the branding, marketing, communications, and public relations of the college and its Graduate School of Business 2 Rev. October 2015 (GSB). The position also supports the college's strategic enrollment management initiatives and outreach. The position collaborates with CBA's academic departments, Centers of Excellence, and the Strategic Development/Donor Stewardship team. It also interfaces with external units of the CPGE and the university's Strategic Communications (StratComm). The Graduate School of Business is responsible for all CBA graduate business programs which include Master of Business Administration (MBA), Master of Science in Information Security (MSIS), Master of Science in Accountancy (MSA), Accelerated Master of Science in Accountancy (Accelerated MSA), Master of Science in Business Analytics (MSBA), Master of Science in Digital Supply Chain Management (MSDSCM), and other forthcoming graduate business programs and certificates.
DUTIES AND RESPONSIBILITIES:
BRAND MANAGEMENT AND MARKETING
Provide creative and innovative leadership in the development, execution, and communication of an integrated branding and marketing programs for the College of Business Administration (CBA), in alignment with the CBA's mission/vision, and with the aim to differentiate the college, to elevate the college's reputation among key stakeholder, and to achieve various recruitment and enrollment goals.
Develop brand messaging, brand expression and brand standardization strategies to enhance the CBA's reputation, promotion, and visibility of the brand to regional, national, and international audiences.
Plan and execute branding strategies to maintain a positive brand presence that is aligned with the university's brand and strategic priorities for major communication vehicles, including print and digital magazines, earned, and bought media placements, email newsletters, web (including search engine optimization), social media, print and digital signage.
Oversee the use of social media platforms to enhance branding and strategic communication efforts, including Facebook, LinkedIn, Twitter, WhatsApp, Instagram, YouTube, and others, as needed.
Develop measures to track brand identity over time, analyzing brand tracking results and adjusting branding strategies.
Develop and execute short- and long-term marketing communication strategies that reach all key internal and external constituents, and effectively communicate and reinforce the college's strategy and identity including college and program websites and content.
Develop, design, and deliver a marketing communications strategy that aligns with recruitment and enrollment goals for various academic programs including web content, digital ads, social media ads, search engine marketing, lead generation, email marketing campaigns, graphics, program sheets, brochures, flyers, video content, PowerPoint presentations and procuring of promotional and print collateral.
Manage all aspects of the college's marketing and communication strategies for print and digital assets, including, but not limited to website content, social media, email, advertising, digital ads, public relations, events, promotion, and digital marketing efforts. Lead editorial story planning, writing, and editing in college publications and communication channels, media relations, advertising, and marketing.
Administer and monitor web tracking software to analyze visitor activity on college websites and online publications.
Design print collaterals, write stories, develop email campaigns to drive donor and alumni engagement, and execute marketing campaigns for donor and alumni events in support of the CBA's development team to achieve the college's philanthropic and alumni engagement goals.
Develop Key Performance Indicators (KPIs) to project the success and impact of marketing/communications initiatives, evaluate outcomes of marketing, communications, and outreach efforts, and utilize data-informed analytics to adapt programs with a focus on continuous improvement.
Conduct and manage market research activities, analyze trends and competition to keep abreast of changing markets and other relevant issues for professional education.
Analyze areas for diversifying portfolio of programs and partners to promote differentiation, scale impact and enrollments, and elevate the college's visibility. Execute on those with high demand and manageable costs.
Work closely with academic departments to partner and offer both for-credit and non-credit programs and/or certificates for regional, national, and international markets.
Collaborate with and support the college's academic departments and the Centers of Excellence to help them achieve their strategic marketing and communications goals. Develop opportunities to leverage the expertise of the faculty and the Centers of Excellence to inform and promote branding, marketing, and communications initiatives of the college.
Interface with the University's Strategic Communications (StratComm) to develop strategies and programs that align with the university's marketing and branding efforts through the creation of donor focused materials and videos for/from alumni, donor, and endowed lectureship events.
BRANDING, MARKETING & COMMUNICATIONS FOR THE GRADUATE SCHOOL OF BUSINESS (GSB)
Lead and oversee the brand identity strategy of the Graduate School of Business (GSB) to promote the school and its specific programs/initiatives as well as to elevate the visibility of the GSB's brand to regional, national, and international audiences.
Implement and assess tactics to define and grow dimensions of the GSB's brand while ensuring consistency of messaging, cohesive 'look and feel', and identifying opportunities for brand development by communicating key achievements, positive student experiences, faculty research, etc. through diverse communication channels. Identify and secure opportunities to generate brand equity.
Develop a differentiated marketing and branding presence to reach audiences of interest by conveying high-impact messaging to prospective students across GSB's educational programs, including certificates. Direct marketing analysis and monitor competitive landscape to ensure differentiated positioning and a competitive advantage of GSB and its programs.
Manage all aspects of the GSB's marketing and communication strategies for print and digital assets, including website content, social media, email, advertising, digital ads, promotion, and digital marketing efforts.
Collaborate with the CBA and CPGE teams to assist in developing student recruitment plan to diversity student body.
Architect and execute the GSB's marketing campaigns focused on lead generation and recruitment for the school's revenue generating programs. Manage multifaceted campaigns to increase student enrollment and yield across graduate programs.
Lead the production of printed and/or online communication content for the school. Oversee maintenance of relevant websites and develop graduate program recruiting materials targeted to different market segments of various graduate programs. Ensure that all promotional materials, in print and online, are relevant, current, and accurate.
In collaboration with the College of Professional and Global Education (CPGE) develop launch strategies for new CBA graduate education programs and certificates designed to quickly expand awareness to meet or exceed enrollment targets.
ORGANIZATIONAL COMMUNICATIONS AND PUBLIC RELATIONS
Oversee the conceptualization, development, publication, and distribution of all significant internal and external communications that support the college's strategic plan and elevate the college's reputation among key audiences, including current and prospective students, faculty, staff, alumni, donors/prospective donors, elected officials, parents/family corporate partners, and the media.
Design and implement a comprehensive internal communications plan aimed at reaching key constituents within the CBA and the CPP communities. Develop and oversee internal email communications which include periodic dean's newsletter sent to all CBA students, faculty, and staff as well as the key stakeholders in the university.
Provide communication support by developing news releases, official statements, feature stories about college's events, programs, and initiatives and distributing messages on key communication channels.
Implement the college's email marketing efforts to develop and periodically send an external e-Newsletter to a database of subscribers.
Produce original written materials (e.g., speech writing, talking points, FAQs, and other executive communications for major events, articles, etc.), including researching, conducting interviews, fact-checking, and editing. Provide data and write reports as required by the college, GSB, CPP and CSU, or other external entities.
Lead data collection efforts to inform college's initiatives, including, but not limited to leading focus groups, conducting surveys, and other forms of stakeholder engagement.
Develop and institute mechanisms and policies to coordinate all messaging across the college, with a focus on reducing the number of communication-related issues.
Lead content development, design, and production of the college's Ovation Magazine in print and digital formats.
Lead the design, content development, editing and production of high-quality, visually engaging, and relevant accreditation reports for the college's disciplinary accreditation (AACSB).
In collaboration with the university's Strategic Communications (StratComm), oversee media relations activities for the college based on an integrated and measurable public relations strategy.
Represent CBA within the CPP marketing and communications community; foster partnership and align objectives with other colleges. Other duties as assigned.
ADMINISTRATION AND SUPERVISION
Supervise and provide direction the unit's staff to align planning and creative activities with marketing and branding objectives.
Mange the unit's staff through determining workload balance, establishing performance goals, performance management, and encouraging the development, retention, and high level of moral within the unit.
Hire, evaluate, train, grow the staff and ensure proactive performance management. Execute performance reviews and work with the college and university teams on additional HR and budget needs. Ensure that the unit maintains internal and external customer service excellence.
Manage the interests of multiple stakeholders, including faculty, administrators, corporate partners, and alumni. Ensure coordination with other CPP units involved in CBA undergraduate and graduate programs (e.g., College of Professional and Global Education, Enrollment Management & Services, University Advancement, Information Technology & Institutional Planning, etc.)
Manage the development and administration of the unit's operating budget.
Establish financial analysis reports to track expenditures of marketing and communication resources.
Engage with selecting/managing external vendor(s) to build communication tools, making recommendations for suitable new technologies.
Lead and serve on search committees for key staff and represent the college on university committees as assigned. Represent the college/university at industry and community events, as assigned.
Stay current with literature and recent developments in the ever-changing fields of marketing and email marketing automation, general communications, and digital advertising, including but not limited to display ads, search, and social platforms.
Pursue continued professional development through involvement in professional organizations and by attending local conferences and training, as needed.
Bachelor's degree in marketing or related field.
Five to seven years of progressively responsible experience in marketing, public relations, or communications.
Valid CA Driver's License with current insurance.
Demonstrated leading and supervisory experience.
Demonstrated success in organization branding, marketing, and communication applications. Demonstrated success in leading traditional and digital marketing campaigns.
Experience in developing, managing and executing integrated marketing plans.
Demonstrated experience developing and executing branding strategy. Demonstrated success in developing and implementing an integrated marketing communications strategy. Entrepreneurial minded with a strong sense for growing businesses. Ability to direct, coordinate, and drive significant media interest. Experience with formal marketing planning. Experience engaging with customers across multiple channels. Demonstrated use of traditional and new media, including digital and social media. Demonstrated understanding of the value of marketing analytics and their role in developing strategy. Ability to make decisions and develop strategy based on data, analytics, best practices, and resources. Expertise with a wide range of communications practices and tactics including writing, editing, integrated digital communications, social media, and public relations. Experience in developing and managing a marketing communications budget. Strong interpersonal skills with the ability to develop productive working relationships with diverse individuals and groups. Sound project management skills and ability to plan and organize multiple projects with established budgets, deliverables, and timelines. Demonstrated knowledge and understanding of the nature, dynamics, and issues of business education, local and international students, and the university segments (such as admission and financial aid) Strong written and oral communication skills; demonstrated proficiency in communicating effectively, clearly, and concisely. Demonstrated ability to work effectively and collaboratively with internal stakeholders including college, university offices and administrators to ensure the understanding and success of marketing and communications campaigns for the College. Supervisory experience with a professional staff. A proven track record of developing and supporting employees, with the ability to provide guidance for maximum performance and work satisfaction and effectively manage performance and outcomes. Ability and willingness to travel within and outside of U.S. with valid documents. Knowledgeable and skilled in using technology and software relevant to the department's services and activities (e.g., productivity tools such as Microsoft Office, general content management systems and customer relationship management software).
Five to ten years of progressively responsible experience in marketing, public relations, or communications or equivalent combination of graduate education and experience.
Master's degree in business, marketing, communications, or related field strongly preferred.
Experience in developing and executing both domestic and international marketing plans.
Demonstrated understanding of the competitive landscape in which business schools operate.
Demonstrated understanding of the complexity of marketing to a diverse audience spanning multiple generations and continents.
Experience in developing alumni engagement and/or customer retention strategies.
CSU requires faculty, staff, and students who physically access campus facilities or programs to be fully vaccinated against COVID-19, which includes obtaining a COVID-19 booster dose, or declare a medical or religious exemption from doing so. Any candidates advanced in a currently open search process should be prepared to comply with this requirement. See policy at https://calstate.policystat.com/policy/11030468/latest.
Out of State Work
The California State University (CSU) system is a network of twenty-three public universities providing access to a quality education through the support of California taxpayers. Part of CSU's mission is to prepare educated, responsible individuals to contribute to California's schools, economy, culture, and future. As an agency of the State of California, the CSU's business operations almost exclusively reside within California. The CSU Out-of-State Employment Policy prohibits hiring employees to perform CSU-related work outside California. See policy at https://calstate.policystat.com/v2/policy/10899725/latest/.
Cal Poly Pomona will make a conditional offer of employment, pending the satisfactory completion of a background check (including a criminal records check). The conditional offer of employment may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. In determining the suitability of the candidate for the position, Cal Poly Pomona will give an individualized assessment to any criminal conviction history, considering such factors as the nature, gravity and recency of the conviction, the candidate's conduct, performance or rehabilitation efforts since the conviction and the nature of the job applied for. See policy at https://www.cpp.edu/eoda/employee-labor//documents/employment-policies/hr2017-17.pdf.
Cal Poly Pomona hires only individuals lawfully authorized to work in the United States. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. See Form I-9 Acceptable Documents at https://www.uscis.gov/i-9-central/form-i-9-acceptable-documents.
The person holding this position is considered a 'mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment. See policy at https://calstate.policystat.com/v2/policy/10927154/latest/.
In compliance with state and federal crime awareness and campus security legislation, including The Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act, California Education Code section 67380, and the Higher Education Opportunity Act (HEOA), the Cal Poly Pomona Annual Security and Fire Safety Report is available at: https://www.cpp.edu/campus-safety-plan.shtml.
Cal Poly Pomona consistently ranks among the best universities in the country when it comes to quality education, affordability and career prospects for graduates. As an inclusive polytechnic university, we cultivate success through experiential learning, discovery and innovation. U.S News noted Cal Poly Pomona was eighth most diverse among regional universities in the West and tenth most diverse in the nation. Nowhere else can students ride an Arabian horse, practice on a Steinway piano, bring a new product to market, and build a liquid-fueled rocket.