As the Manager of Product Marketing and Communications is responsible for developing strategies and executing marketing and communication plans for Wealth Management Solutions at Ameriprise Financial. This role will support efforts designed to drive growth in our Banking increase awareness, understanding and sales of Banking and Lending solutions with advisors, clients, and internal sales consulting groups. This position reports to the Vice President WMS Marketing and is part of a fast growing segment that will allow for someone to lead innovative marketing strategies to drive growth.
Develop comprehensive marketing strategies to increase awareness and drive growth of banking and cash solutions specifically mortgage solutions
Develop multi-channel approach to marketing including direct to client, digital, Advisor channel, etc.
Create content to support banking and cash solutions initiatives. Work with large cross-functional teams across the organization to ensure alignment and integration.
Plan, write and implement content strategies and tactics that support integrated plans. Works individually or with a team to prepare marketing collateral, communications, sales literature, training materials, social media releases, etc.
Serve as primary liaison with internal partners - legal, compliance, creative services, production services, product development, sales strategy, trading desk, etc.
Drive measurable program results. Track program participation and results and provide recommendations for improvements, implement approved recommendations quickly across the organization to ensure alignment and integration.
5+ years' experience in investments or non-financial product Marketing and Communications
Bachelor's Degree in Marketing, Communications or equivalent in a related field or equivalent experience
Active Series 7 or the ability to obtain within a 120-days from hire date
Strong, demonstrated writing skills -- including content research and audience strategies
Ability to motivate and influence internal partners
Demonstrated ability to work as a leader within teams and ability to collaboratively influence others
Exceptional marketing, communication, training, project management and organizational skills
Experience in developing and implementing dynamic content strategies
Familiar with assessing campaign performance and using data to enhance results
Capable of interacting with variety of individuals cross-organizationally
A self-starter, solution-focused and be able to work independently
Shown ability to think fast, respond quickly and learn quickly in a fast-paced environment
Confirmed ability to prioritize, coupled with strong attention to detail
Robust knowledge and experience working with Microsoft Office products (e.g., PowerPoint, Word, Excel)
Solid understanding of banking and or banking solutions
Marketing experience within financial services including retail banking
Experience marketing mortgage lending directly to clients and or sales channels (Financial Advisors, etc)
Experience in digital, email, direct mail, marketing channels
Knowledge of design and email marketing automation tools (e.g., Eloqua, Salesforce Marketing Cloud, Adobe Creative Suite)
Experience in retention marketing for existing mortgage clients
About Our Company
At Ameriprise Financial, we're not just in the business of helping clients with their financial goals - we also help our advisors and employees reach their true potential by embracing an inclusive and collaborative culture. We celebrate the unique qualities and reward the contributions of our talented, passionate employees. If you're motivated and want to work for a strong, ethical company that cares about you and your community, take the next step with Ameriprise Financial.
Ameriprise Financial is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, national origin, genetic information, age, sexual orientation, citizenship, gender identity, disability, veteran status, marital status, family status or any other basis prohibited by law.