The Director for Brand Strategy and Marketing is a key senior leader in the marketing and communications department with University of Iowa Health Care. You'll develop, implement, and evaluate integrated brand initiatives and marketing plans in support of the organization's strategies with the direction of the Chief Marketing and Communications Officer. The director leads the marketing team and provides strategic counsel to service lines and departments to identify opportunities that support our patient care, education, and research mission as the state’s only comprehensive academic medical center. Together, we change medicine and change lives.
Your leadership makes a difference:
Oversee the creation, development, and implementation of integrated brand and marketing strategy, plans, campaigns, and messaging for identified programs and services. Manage external agencies.
Support growth and development of University of Iowa Health Care’s brand. Govern brand positioning and identity architecture across the organization in accordance with brand guidelines
Lead, engage, and develop a team of directors, managers, and others within the marketing division to achieve goals
Build trusted relationships with senior leaders, physicians, and health system teams to provide strategic counsel and leadership. Assess service line market readiness
Collaborate with other Marketing and Communication directors (strategic communications, digital and multimedia, collegiate and community relations) on shared goals for growth, reputation, and engagement with internal and external stakeholders. Example: website and digital channel content
Represent the voice of the customer to inform business, marketing, and brand strategy
Monitor and report key performance metrics for marketing and brand; use to inform decision making
Collaborate and work effectively and efficiently across the marketing and communications department – as well as the health system - to build brand equity, implement priority marketing initiatives, and create efficiencies
Identify market/audience research to support strategic marketing and brand planning. Incorporate insights into the marketing planning process.
Develop, manage, and evaluate the marketing division budget
Identify, utilize, and maximize marketing technology, including customer relationship management (CRM) system