Location: Seattle, Washington
Type: Full Time
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College of Education has an outstanding opportunity for a Temporary Program Marketing Specialist.
Reporting to the Assistant Dean for Academic and Student Affairs, the Program Marketing Specialist will be responsible for directing and conducting market research, communicating market insights and intelligence, and recommending marketing and communications strategies that support the enrollment management goals for College of Education’s undergraduate programs. These programs include the Early Care & Education (ECE) online degree completion program, the Early Childhood & Family Studies (ECFS) major, the Education, Communities & Organizations (ECO) major, the Education, Learning & Society (ELS) minor, and the forthcoming Education Studies major.
DUTIES AND RESPONSIBILITIES:
Manage program marketing services on behalf of the College’s Undergraduate programs
Be the "go-to" marketing consultant for the undergraduate programs, working with program directors, recruiters, and enrollment management leadership to understand enrollment goals, develop strategies, and manage campaigns. Collaborate with other marketing and communication professionals in the College on marketing efforts. Make use of internal and external resources, based on capacity and budget, to meet timelines.
Market and competitor research
Review education and rankings media channels and inform leadership and key staff about competitive intelligence, major trends, and shifts in the Education landscape, including trends in online offerings.
Leverage data for strategic program marketing
Strategically leverage rankings and other data to promote the College’s reputation and drive engagement with its academic programs. Develop communications that promote reputation to prospective and admitted students, in collaboration with other marketing and communication professionals in the College.
Strategic program & initiatives research
Direct research as needed to optimize enrollments and work flows (e.g. market research to identify prospects, CRM lost customer analysis, positioning SWOT).
As needed, provide marketing services on behalf of the College’s other programs
(graduate-level programs, fee-based programs, etc.)
Serve as a marketing consultant for the College’s other programs
(graduate-level programs, fee-based programs, etc.). Work with program directors, recruiters, and enrollment management leadership to understand enrollment goals, develop strategies, and manage campaigns. Make use of internal and external resources, based on capacity and budget, to meet timelines.
Hire, train and manage student employees to meet budget, deadlines and quality standards. Participate in vendor selection processes and contract approvals. Direct market research vendors and coordinate with other marketing and communication professionals in the College to produce collateral – working with writers, photographers, graphic designers, printers and distributors as needed – to meet budget and performance milestones and deadlines, and ensure quality standards. Collaborate as needed with Program directors, senior leadership, marketing and communications professionals, and advancement teams to provide high-impact research and analysis. Manage marketing plans/projects
Other duties as assigned
•BA in Communications, Journalism or Marketing or equivalent experience, to include 3-5 years of relevant work experience that includes a combination of marketing strategy, market research, data analysis, content and collateral development, brand management, internal communications and project management.
•Experience with Slate (preferred) or another CRM system.
•Ability to communicate effectively with faculty and staff leadership.
•High-level problem-solving and analytical skills.
•Demonstrated communications skills, including excellent interviewing, writing and editing skills.
•Experience developing content for online channels including websites and social media.
•High degree of proficiency with Microsoft Office suite and Google Apps.
•Self-motivated working style and multitasking ability. Strong project management skills.
•Proficiency with HTML editing software such as Drupal, WordPress or Adobe Dreamweaver, as well as Google Analytics and search engine optimization.
•Ability to manage complex, long-term projects, including in-house and vendor teams.
•Proficiency with Tableau and Microsoft Excel for data analysis.
•Proficiency with Microsoft SharePoint.
Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.
Application Process: The application process may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.