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What will I be doing in this role?

As a member of the Service Line Marketing team, the Associate Director, Marketing is a key member of the team responsible for setting the overall marketing strategy for Cedars-Sinai. The AD, Marketing will be tasked with developing and executing marketing objectives, strategies, and tactics for assigned departments, institutes and/or established priority areas to drive growth for the organization. Collaborates cross-functionally with internal partners to enable consistent application of the Cedars-Sinai brand and ensures seamless utilization of clinical content across channels. Establishes metrics and goals/success criteria and milestones that align with organizational goals and measures the effectiveness of marketing plans.

Department-Specific Duties and Responsibilities include the following, but are not limited to:

• Develops complex marketing strategy and manages the ongoing implementation of fact based, goal focused, measurable marketing programs which are consistent with Cedars-Sinai’s strategic vision of Cedars-Sinai Cancer to produce a return on investment (ROI).
• Collaborates with business unit executives, councils, and/or physicians and other identified departments to achieve marketing objectives. Provides strategic direction, leadership and motivation ensuring that all parties work together to achieve the bottom-line measured results.
• Provides guidance for and/or resolves complex problems or conflicts.
• Initiates and directs the annual marketing planning for Cedars-Sinai Cancer by reviewing demographic, socioeconomic, competitive, competitor position and other internal/external forces affecting continued business success.
• Develops and manages complex short- and long-term marketing objectives to capitalize on identified opportunities.
• In coordination with the Marketing and Communications Directors and VP, guides development and placement of internal communications, research, web content, collateral, advertising, PR, and call center initiatives related to Cedars-Sinai Cancer
• Ensures that marketing initiatives are tracked and measured in order to monitor their effectiveness. Reports outcomes to senior management.
• Clinical service line marketing subject matter expert and resource for others.

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or a related field is required.
• Eight (8) years of progressive marketing experience at a large, complex hospital. Experience supporting oncology service line and/or at an academic medical center in is preferred.

Experience/Skills we are seeking:

• Solid project management, analytic and organizational skills: able to coordinate multiple complex projects with varied scope and impact simultaneously
• Demonstrated ability to create and use Excel spreadsheets for data tracking and analysis
• Ability to identify problems and resourcefulness to resolve them independently wing own initiative
• Ability to multi-task within short timelines, organize and prioritize work and complete assignments in a timely and accurate manner
• Excellent verbal and written communication skills
• Ability to interact effectively with staff members at all levels of the organization as well as with external partners
• Highly organized, patient, persistent and require minimal supervision in performing assigned tasks

About Cedars-Sinai Cancer

Cedars-Sinai Cancer is committed to pursuing pioneering research into disease mechanism, diagnostic innovations and new technologies and resources. Caring for more than approximately 240,000 patients each year, Cedars-Sinai Cancer continues to be at the forefront of scientific discoveries and innovative methods to diagnose and treat cancer. Our dedication to serve not only the needs of our local community but to address cancer globally serves as a strong incentive to continue to elevate our basic and translational research portfolios. Collaborations, advancements, and recognition include:

• Consistently ranked among the top hospitals in the nation by US News and World Report for cancer
• Selected for the California Precision Medicine Consortium's All of Us Research Program and one of the 12 national sites for Precision Promise's Clinical Trial Consortium for pancreatic cancer
• Expanding the clinical trials program, specifically incorporating checkpoint-inhibitor--mediated immune stimulation for the treatment of cancer
• Research Programs--cancer biology, translational oncology, and cancer prevention and control studies.
• Launched the Research Center for Health Equity to help address health inequities and to foster research and research-driven community outreach
• Leadership role in the California Dialogue on Cancer--a coalition of individuals and organizations dedicated to reducing the burden of cancer in California
• Well-designed Cancer Clinical Trial Office and biostatistics and bioinformatics shared resources

Building on its strong history, core values, and its unique attributes, Cedars-Sinai Cancer continues to be acknowledged as a world leader in cancer care, education and research. We are uniquely positioned to progress our fight against the disease, now and for the future.