The State University of New York at Fredonia is hiring a Digital Marketing Manager. The manager will lead paid digital and organic social media strategies for student recruitment, including undergraduate, graduate, international, and transfer students. The manager will strategize, plan, and execute integrated strategic marketing efforts to reach prospective students from inquiry generation through deposit and enrollment.
This new position will utilize multiple acquisition channels, including but not limited to organic and paid search, paid advertising, purchased lists, email marketing, social media marketing, and optimized websites. The manager will also be the campus social media "champion" and will execute our organic social media strategy for campus, and will share that strategy across all areas. This position reports to the Director of Marketing and Communications, but will also work closely with members of the Admissions team and Strategic Enrollment Management committee.
Rewards & Benefits
Competitive compensation plus comprehensive benefits plan including health, dental, and vision insurance and retirement plan options including a fixed pension plan or a 401(A) with generous employer contributions;
Paid leave provisions including sick and holiday leave; impressive educational benefits including tuition-free study plus supplemental tuition aid;
A rich array of services, programs and benefits to help employees advance in their career and enhance the quality of their personal life, including professional development programs and services, employee EAP and wellness programs, discounted membership to the on-campus fitness center, and access to the Campus and Community Child Care Center.
Lead marketing strategies for undergraduate, graduate, international, and transfer student recruitment.
Strategize, plan, and execute integrated marketing efforts to meet enrollment targets of prospective students through the applicant life cycle from inquiry generation through enrollment.
Create, schedule, and post content to official University social media accounts, respond to messages/inquiries, and monitor general conversations across all social media as it relates to Fredonia using available analytics platforms.
Be a social media "champion" for departments and divisions across campus who need assistance growing their social media voice, and provide best practices and feedback
Assist in creating and/or deployment of social/digital ad campaigns
Monitor social media channels and alert campus leadership of trends any items that require immediate attention
Lead a team of student social media ambassadors in showcasing student life at Fredonia
Analyze social media data to help inform future content strategy
Collaborating closely with marketing and communications teams and other content creators to ensure that content aligns with brand strategy, dynamically shares our story, and meets University standards
Be aware of, understand, and follow all university policies.
This is a full-time, term appointed, UUP represented position with an annual salary of $70,000, beginning as soon as possible.
Visa sponsorship is not available for this position.
Bachelor's degree from accredited university in a related field, such as Public Relations, English, Journalism, or Marketing.
3+ years experience in integrated marketing, i.e. online digital marketing, email marketing, newsletters, print brochures.
Experience with collecting data via Google Analytics, and interpreting the information.
Extensive knowledge of marketing principles and strategies
Professional experience in social media management and strategy for a company or institution
Excellent grammar and writing skills
5+ years experience in integrated marketing for higher education, in an agency or in-house setting
Google Analytics certification
Expert knowledge of digital marketing tactics including SEO, A/B testing, CRO, and data modeling
Experience using a CRM for marketing activities, including designing and sending communication material (i.e. email), reviewing data and creating tags/links to track digital marketing campaigns
The State University of New York at Fredonia is one of the crown jewels in the 64-campus State University of New York system. Founded in 1826, Fredonia is a highly ranked comprehensive, selective, public, residential, liberal arts university that enrolls approximately 4,000 undergraduate and graduate students in 80+ majors and 50+ minors. Fredonia is consistently ranked as a top public university for academics, value, and social mobility. Fredonia is known for its strong academic programs, professional, award-winning faculty, a welcoming, inclusive atmosphere, and a strong focus on student success.
The 256-acre campus, known for beautiful green spaces and attractive architecture, is located one mile from the shore of Lake Erie in beautiful Western New York with ready access to fishing, swimming, and lakefront attractions. Fredonia is centrally located between several large metropolitan areas. It is one hour south of Buffalo and Niagara Falls, 45 minutes north of Erie, PA, and just 2 ½ hours from Pittsburgh, Cleveland, or Toronto.
Fredonia is a safe village community with beautiful Victorian homes situated in the heart of Western New York wine country. The location affords res...idents all four authentic weather seasons; warm and sunshine-filled, yet comfortable spring and summer, vibrant colors across rolling hills with the changing leaves of autumn, and the picturesque landscapes and accompanying outdoor activities of winter.
SUNY provides a competitive salary and benefits package.
Fredonia's faculty and staff focus on ensuring that all students will achieve the Institutional Learning Goals:
-SKILLED Develop Intellectual and Applied Skills, Literacies and Knowledge
-CONNECTED Engage Community and Diversity: Local Stewardship, Global Citizenship
-CREATIVE Demonstrate Scholarship, Artistry, and Innovation
-RESPONSIBLE Activate Sustainability, Ethics, Leadership, and Professionalism.