The primary responsibility of the marketing manager is to create, implement, and measure effectiveness of marketing strategies and programs for the nationally ranked University of Michigan Health C.S. Mott Children's Hospital.
The marketing manager leads a robust, integrated strategic marketing program to elevate brand preference for C.S. Mott Children's Hospital and the pediatric service line at University of Michigan Health.
Implement marketing strategies and tactics for C.S. Mott Children's Hospital and the pediatric service line for University of Michigan Health and our statewide clinical network.
Work effectively in coordinating multiple complex projects in a fast-paced, service-oriented and cross-functional team-based environment. Projects can range from web content development, email campaign development, brochure creation and production, photo shoot planning and coordination, etc.
Ensure projects are completed on time and within budget.
Communicate effectively with clients and vendors to align shared expectations and optimize productivity.
Develop accessible and engaging written content, applying sophisticated writing skills across multiple platforms that include web, social media, print collateral, email newsletters, for example.
Maintain a level of proficiency relative to search engine marketing (SEM) and search engine optimization (SEO) techniques and best practices.
Assess marketing strategies of key peers in the field of health care and children's hospitals.
Work in partnership with colleagues in public relations, social media, digital engagement/web development, creative services, community outreach and fundraising to ensure unified positioning and efficient, effective communications.
Analyze and evaluate performance of marketing and brand preference strategies, and recommend changes to optimize performance of campaigns and strategies.
Support routine reporting of KPIs to children's communication team and hospital leadership.
Maintain thorough knowledge of integrated brand marketing best practices, particularly in the field of health care.
Demonstrate ongoing commitment to innovation and continuous improvement.
8+ years experience in marketing or communications
Bachelor's degree in marketing, communications, advertising or related field.
Agency and/or health care marketing experience.
Demonstrated experience integrating a commitment to diversity, equity inclusion in all aspects of work, both internally and in externally facing messaging.
Michigan Medicine conducts background screening and pre-employment drug testing on job candidates upon acceptance of a contingent job offer and may use a third party administrator to conduct background screenings. Background screenings are performed in compliance with the Fair Credit Report Act. Pre-employment drug testing applies to all selected candidates, including new or additional faculty and staff appointments, as well as transfers from other U-M campuses.
Michigan Medicine improves the health of patients, populations and communities through excellence in education, patient care, community service, research and technology development, and through leadership activities in Michigan, nationally and internationally. Our mission is guided by our Strategic Principles and has three critical components; patient care, education and research that together enhance our contribution to society.
Job openings are posted for a minimum of seven calendar days. The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled anytime after the minimum posting period has ended.
The University of Michigan is an equal opportunity/affirmative action employer.
A great university is made so by its faculty and staff, and Michigan is recognized as one of the best universities to work for in the country. The Michigan culture is known for engaging faculty and staff in all facets of the university to create a workplace that is vibrant and stimulating.For two consecutive years, the Chronicle of Higher Education has placed U-M in its "Great Colleges to Work For" survey. In particular, the university earns high marks for strong relations between faculty and administrators, a collaborative system of governance, strong pay and benefits, and a healthy work/life balance.