Bowling Green, Kentucky
Davis, California
Hong Kong,
Westfield, Massachusetts
Posted: 12-Sep-23
Location: Bowling Green, Kentucky
Salary: Open
Internal Number: 167290
Purpose of Position
The Global Communication and Marketing Specialist (GCMS) collaborates with all WKU Global units to establish and implement customer-focused market-driven global communication strategies. The GCMS will help shape the campus and public positive perceptions of WKU's international student and global learning recruitment, activities, and engagement. The GMCS will determine the market-appropriate modality, including various social media, e-communications, print, advertising and public relations tactics. Effective communication to non-US audiences, including non-English speakers is essential to the success of WKU Global. The GCMS reports to the Director of Global Learning Admissions and Recruitment.
Primary Duties and Responsibilities
The Global Communication and Marketing Specialist collaborates closely with WKU Global leadership and units to develop and implement a responsive, customer-orientated marketing and communications plan. The GCMS will keep WKU Global communications persistent, responsive, and sensitive to WKU's target markets both local and global. The GCMS will track and evaluate messaging effectiveness and modify messages, modalities, and systems to effectively communicate with students and stakeholders.
Customer and Stakeholder Communications
- Collaborate with WKU Global leadership to identify targeted, key customers and stakeholders;
- Persistent communication with key customers, e.g. prospective international students;
- Deploy effective modalities to communicate with customers and support strong customer service engagement for WKU Global units;
- Constantly evaluate and modify messaging to meet communication goals; and
- Prepare regular features highlighting WKU Global activities.
Customer Service and Stakeholder Support
- Learn and anticipate customer needs, expectations and technological capacity - especially those from targeted non-US cultures;
- Design and implement appropriate protocols and technologies that enable WKU Global staff to deliver the most effective communication and customer service;
- Understand the needs, expectations and technological capacity of our stakeholders and support them to develop protocols that best serve them; and
- Proactive communications during emergencies.
Web, Publications, E-comms Development
- Create and maintain WKU Global websites;
- Design and create publications, both electronic and print for WKU Global;
- Collaborate with WKU Global units to design, create and maintain consistent and effective communications; and
- Collaborate with University Communications and Marketing to ensure consistent and compliant application of University branding and communications protocols.
Knowledge and Skills Considered Essential for Success
- Curiosity to explore and engage cultural nuances of different audiences;
- Experience developing and implementing marketing and communications strategy;
- Strong and creative graphic design skills;
- Effective oral and written communication skills; and
- Attention to detail.
Job Requirements:
- Bachelor's degree in related field
- A minimum of two years full or part-time progressive experience in communications, marketing, design, international education, international business or related field
- Experience studying or living abroad or working in a multicultural environment
- Demonstrated ability to design and implement marketing plan
- Proficiency with computer design and communications applications
- Valid driver's license
- Valid passport.
Additional Information:
Salary Range: $39,100 - $45,000
Kentucky state law requires all public institutions of postsecondary education to conduct pre-employment criminal background checks to determine suitability for employment.
Western Kentucky University (WKU) is committed to a policy and practice of providing equal employment and educational opportunities to all individuals. In accordance with Title VI and VII of the Civil Rights Act of 1964, Title IX of the Educational Amendments of 1972, Section 504 of the Rehabilitation Act of 1973, Revised 1992, and the Americans with Disabilities Act of 1990, no form of discrimination or harassment will be tolerated at WKU on the basis of race, color, ethnicity, national origin, creed, religion, political belief, sex, sexual orientation, gender identity/expression, marital status, age, uniformed services, veteran status, genetic information, pregnancy, childbirth or related medical conditions, or physical or mental disability in admission to career and technical education programs and/or activities, or employment practices.
Persons with disabilities, who need reasonable accommodations to participate in the application and/or selection process, should notify the office of Institutional Equity. To request an accommodation, report a complaint, or ask questions regarding WKU's Discrimination and Harassment Policy (#0.2040), please contact Ms. Ena Demir, Executive Director/Title IX Coordinator via email at ena.demir@wku.edu or by phone at (270) 745-6867. Ms. Demir is also responsible for coordinating the University's response to complaints related to sex and gender harassment. Additional information regarding Title IX is accessible via WKU's https://www.wku.edu/titleix/ website.
Information concerning educational programs offered by WKU are provided at: http://www.wku.edu/atwku/academics.php
For information related to job postings, please email employment@wku.edu.
