The brand marketing manager leads the planning and implementation of brand creative and advertising. This position is involved in all aspects of brand development and plays a lead role in the day-to-day application of our brand positioning across communications and marketing initiatives. This role requires an eye for creative that stands out and consistently communicates on message.
This position is a hybrid of remote and in-person work, reporting in person weekly at a minimum on Thursdays.
We're looking for someone who thrives in a collaborative environment and is passionate about working in an organization that values and promotes diversity, equity, inclusion, and anti-racism.
Duke Health Marketing and Communications is committed to creating an accessible, supportive environment that recognizes diversity and cultural competence as integral components of excellence. Candidates who can contribute to that goal are encouraged to apply and to identify their strengths in this area.
Key Duties and Responsibilities
Directs the team regarding brand creative, including guideline development and adherence, as well as providing creative art direction. (50%)
Provides daily direction to the design team creating marketing collateral and campaigns, advising the team on creative direction that aligns with our visual identity and branding.
Develops messaging that supports the creative channel and our brand positioning.
Continually monitors, identifies, and implements opportunities to strengthen our visual identity and branding guidelines.
Leads team members on branding guidelines and provides support and oversight to help them apply the brand in their projects and to help them review materials created outside our department.
Leads campaign concepting and design prioritization with our design team.
Keeps business partners regularly informed of progress related to planned initiatives and collateral material development.
Plays a lead role in our creative and media agency relationships, brand campaigns and content, and awareness advertising. (40%)
Plans and implements brand campaigns, including media planning, brand messaging, and creative campaign development.
Regularly provides feedback and direction to vendors and partners, ensuring projects stay on budget and within timeline.
Leads production for brand campaigns, coordinating with all involved team members and vendors.
Performs other related branding and advertising duties incidental to the work described herein. (10%)
Successful candidates will have:
Commitment to demonstrate and support a culture of diversity, equity, and inclusion
An eye for attention-grabbing creative that consistently communicates on message
High-quality writing and editing, specifically developing creative, concise, easy-to-understand content
Excellent communication with the ability to provide direct and applicable feedback
Proven ability to work in a rapidly changing, high-growth environment
Excellent time management and prioritization with the ability to manage multiple and competing work priorities, demands, and changes
Dedication to champion cross-functional teams in an open, positive, and inclusive environment
Ability to serve as an advocate for individuals of all ethnicities, genders, ages, and backgrounds
Bilingual proficiency preferred
Knowledge or experience in healthcare desired
Required Minimum Qualifications
Bachelor's degree in business administration, healthcare administration, marketing, communications, or a related field in required.
Four years of directly related experience in marketing, marketing communication, or communications, with demonstrated experience in driving the implementation of strategic brand marketing plans and tactics.
Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.
Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas-an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.
Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.
As a world-class academic and health care system, Duke Health strives to transform medicine and health locally and globally through innovative scientific research, rapid translation of breakthrough discoveries, educating future clinical and scientific leaders, advocating and practicing evidence-based medicine to improve community health, and leading efforts to eliminate health inequalities.