Verizon is a leading provider of technology, communications, information and entertainment products, transforming the way we connect across the globe. We’re a diverse network of people driven by our ambition and united in our shared purpose to shape a better future. Here, we have the ability to learn and grow at the speed of technology, and the space to create within every role. Together, we are moving the world forward – and you can too. Dream it. Build it. Do it here.
What you’ll be doing...
We are looking for an experienced Digital Marketing Specialist, in the B2B demand generation landscape. You will be reporting directly into the Regional Marketing Manager, and working in conjunction with European peers. You will also work closely with the region sales leaders and teams.
Work closely with the international content team to develop content for different stages of the buying process, working with the sales team to identify gaps in the current content library and monitor industry/market trends for newsworthy opportunities.
Develop social media and blog content and calendar, schedule daily posts and actively monitor engagement on social media, responding to all comments.
Develop and execute end-to-end email nurture and drip campaign programs, monitor email performance improving email lead source performance.
Work closely with the SEO agency and other stakeholders in order to implement relevant activities to improve organic performance.
Support marketing function in trade show and events.
Support the marketing team with administrative duties, including pipeline management, lead creation, distribution, database management.
Maintain a strong sales focus and drive for business results working collaboratively with marketing and sales teams to ensure inbound lead generation activities are highly effective.
Attend sales meetings and update sales team on activities and campaigns during presentations
Monitor media programs activities and performance.
What we’re looking for...
You’ll need to have:
Bachelor’s degree in a marketing related subject,or relevant work experience.
Experience in digital marketing and working on related projects of initiatives.
Fluency in Portuguese, English and Spanish.
Experience of working in a business to businesslead generation marketing environment.
Even better if you have:
Masters degreeor similar qualification.
The ability to work in a fast paced company with clear sales targets.
Proficient in using CRM (Salesforce), Marketing Automation (Eloqua), Spreadsheets (Excel, Google Sheets) andPresentation software.